Leading Players in MENA Fitness Services Market — Ken Research
1. Adoption of digital fitness app skyrocketed as COVID-19 shuttered gyms & studios
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- Fitness brands are penetrating the home fitness market during the pandemic with developed platform and rich content in place increasing their user bases. Online classes/virtual classes are being held making it more accessible to customers.
- Development of a custom-branded, on-demand and livestream fitness platform in collaboration with virtual solution.
- Companies are adopting new business model like partnering up with local gyms and providing online sessions/ live classes via their website/ app by charging monthly fee.
2. Market poised to gain significant traction with massive spike in home-workout equipment along with several companies planning to tie up with the leading gyms for corporate memberships
Women-only fitness centres are becoming more prevalent due to geographic expansion and shifting social norms. There has been Increasing awareness of obesity and curriculum reform by the Egyptian government. The majority of hotels will launch a number of amenities and services, including fitness centres, on their grounds. Demand for martial arts, Pilates, Cross Fit, and Zumba is anticipated to rise sharply. By promoting healthy living through programmes like the Dubai Fitness Challenge, awareness of healthy lifestyle will also increase. University-based gyms will be driven by fitness-related policies and the addition of 21 new, approved universities by 2023.
3. Demand for fitness centers in KSA is mostly driven by Increasing Local Gyms and Fitness Centers, Variety of Service Offerings, Specialized Fitness Programs and Demand for Water Training.
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The fitness industry in KSA was once dominated by the wealthy and expats, now a new wave of local gyms and dance and martial arts studios are emerging to serve a fast-rising number of young, less affluent fitness enthusiasts. Specialty fitness programs that focus on a particular style of exercise, piece of equipment or even philosophical approach are exploding across the country. Some focus on interval training, others on yoga or Pilates, on stationary bicycles (spin) or any number of other trainings. Pre Scheduled Group Classes for Aerobics, Cardio, Pilates, Yoga, Barre inspire people and motivates them to explore new training styles and techniques, while keeping others motivated like-minded members
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