Things to Consider When Planning a Website Design (or Re-Design)
A lot goes into developing an appealing, user-friendly website, from navigation and coding integrity to functionality and aesthetics. Additionally, it doesn’t stop there. In order to create websites that users will find, engage with, and convert on, web developers and designers must collaborate. Whew! That is a lot of strain. Fortunately, the advice provided below will help you create a distinctive user experience that motivates customers to become ardent brand evangelists.
Tips For Website Developers in India
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Support for Multiple Browsers
The number of Internet browsers is continually increasing as technology develops. Keeping up with all of them, from Firefox and Safari to Internet Explorer and Chrome, may be difficult. Make sure your website can be accessed from a variety of browsers when designing one. Your website should specifically work well on all popular browsers, including earlier versions.
A developing company may incur expensive consequences if this stage is skipped because it may result in the exclusion of a sizable portion of its consumer base.
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A Domain and a Host for Use
Great domain names communicate so much while saying so little (have a look at Google and Yahoo, for two examples). A domain name must precisely reflect your brand’s voice and be nearly impossible to misspell in addition to being memorable. Finding the ideal name for your business is essential since a domain name that combines SEO, easy spelling, and brand recognition increases the likelihood that it will appear in search engine results. Simply put, buyers are more likely to patronise companies that are simple to find online.
It’s crucial to take your website and business’ nature into account when comparing hosting plans. Will there be a lot of presentations, movies, and other stuff on the website? Do you have in-house technical assistance, or do you require dependable, quick service from your hosting company? Consider how much traffic your website will get as well. Does the Web host provide scalable solutions? What extras, security, and backup features are provided? Before making a choice, don’t forget to look up reviews of the business on social media and independent sources.
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Backend Services (Software or CMS, “Content Management System”)
Without a useful application handling the backend, it is hard to create a fantastic website. You can see why if you imagine your website as an automobile. When your friends see your brand-new sports car, they comment on its slick paint job, brilliant tyres, and plush leather interior. This corresponds to the area of your website that a user actually sees and interacts with. The brilliance of your website happens in the backend, just like the potent engine in your sports car. Your website won’t be able to “wow” your visitors without reliable backend services, similar to how a sports car is useless without an engine. Magento is one of the best “engines” for e-commerce websites, but WordPress is a flexible CMS that works well for informational websites.
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Simple Design
The creation of a simple, attractive design is among the most crucial considerations for website development. A good design has simple navigation, is appealing to the eye, and is easy to read. The value of your brand and content are highlighted for viewers by a clean design, not by distracting visuals or a lot of text. Customers frequently equate website designs with the calibre of a specific business or product. Therefore, having a clean design is essential to offering a satisfying user experience that motivates users to come back.
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Successful Color Scheme
Customers underestimate the significance of colour palettes. Different hues can elicit various emotions, like serenity, joy, or dissatisfaction. It’s crucial to take into account your company’s niche, target demographic, branding, and the fundamentals of colour theory when choosing colours for your website design. What hues will appeal to your intended audience? Is your colour scheme overwhelming or appealing to the eye if it matches your logo and branding? Are you attempting to portray the voice of your company using a professional, tranquil blue or a lively, feisty orange? Whatever you decide, taking the time to investigate the best colour alternatives will leave a favourable impression on your guests.
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Branding
All businesses, big and small, need strong brands. A viewer’s perception of your brand is influenced by the logo’s layout and appearance. Professionally created logos effectively draw the attention of the customer and paint a clear image of the brand’s distinctive voice. Since the eye instinctively starts to scan a website in the upper left corner, place your advertisement there so that it is easily apparent to visitors. Consider utilizing the same logo on packaging, print advertisements, and branded clothes to further establish your brand’s identity. When a company’s branding is consistent, it offers clients a seamless and memorable brand experience.
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Functionality
There are a few things to consider while considering functionality. Specifically, is the webpage actually usable? Do any links or loading issues exist? Are the site’s security measures sufficient for your company’s requirements? It’s critical to consider your website’s features from the user’s point of view in addition to these operational concerns. Are your website’s contact forms, surveys, and client feedback sections functionally sound? Any one of these functional problems could make a visitor quit your website.
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Navigation
Your clients can leave and never come back if your website is hard to use and unclear. Conduct a thorough site assessment as if you are a new visitor to improve the usability and appeal of the navigation on your website. Notate the logical and illogical navigational streams. By using a site map, you may make it easier for visitors to browse your website and make it easier for search engines to crawl it. Additionally, simplifying navigation by removing ineffective or unneeded pages may reduce load times while enhancing the calibre of your company’s online appearance.
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Usability
Easy-to-use websites are more likely to attract customers and promote business. A clean, succinct presentation of product and service information can improve usability. Make sure your website includes all the tools a user would require for easy access. Do readers of your blog who wish to sign up for an email subscription have to look for the opt-in form? Is your contact information visible to the public? Does the design of your website promote social media sharing and additional engagement with your brand? When enhancing the usability of your site, several crucial components must be carefully examined.
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A rapid loading time
Nothing irritates users more when they are searching for information online than poor loading times. This problem may result in customers being completely turned away. You can identify any loading-time problems by testing your website beforehand, and then you can solve them before your site is published. Once your website is launched, regularly assess how long it takes for it to load in order to improve user experience and customer retention. Customers can access the information they need when they need it thanks to quick load times. If your website is unable to deliver, a rival’s website will.
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Current Blog
An internal blog keeps readers up to date on the newest goods, business happenings, and market news. Including a blog on your website is a fantastic method to engage visitors, especially if your entries invite engagement with your company. Customers can learn more about your brand’s beliefs and willingness to encourage dialogue by visiting your blog frequently. By consistently offering readers new, insightful, and interesting information, your brand establishes itself as a reliable source and a leader in the field.
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SEO-friendly, clear code
Clean, SEO-friendly code is essential when creating new web pages or optimizing ones you already have. You can increase the overall return on investment by spending the effort to clean up the code on your website. By giving search engine spiders a clear image of your site’s content, SEO-friendly coding serves as a guide. Some content management systems (CMS), like WordPress, include plug-ins that make it easier to clean up code and improve search engine rankings. WordPress is a terrific tool for businesses that are having trouble getting visitors to their websites because it requires little to no coding experience (if any at all).
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Responsive sites versus mobile sites
According to statistics, over the last two years there has been a noticeable growth in the use of mobile devices for online searches. In fact, around 95% of people who use mobile devices rely on them to look for nearby goods and services. Businesses must ensure that their websites are accessible from any device if they want to effectively target this expanding market of mobile consumers. It makes sense to create a separate, mobile-friendly website for a big business with an established online presence so that it works well on any device. However, a company that is preparing to establish a website would be better off selecting a responsive design that can adjust to any device.
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Including social media integration
Integration with social media is now expected, not a novelty. Businesses without social media integration miss out on what has been likened to contemporary word-of-mouth advertising as technology makes information sharing more convenient. Customers can use social media to spread the word about your business, leave reviews, and keep up with any recent developments. By incorporating social sharing icons on your website, written and visual information, such as product photos and branded videos, may be quickly shared on websites like Facebook, Twitter, Pinterest, and LinkedIn.
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Captcha Quizzes
More spam, more spam, etc. When there are no captcha checks in place, some businesses get this in their site forums, comment areas, and contact forms. These tests, which you may identify as the random letters and numbers typed before submitting a web form, distinguish between humans and robots. By including these quick tests in your contact forms, you can make sure that only people can access the resources on your website, which will save your company time and money.
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Effective Protection
With the advancement of technology, more and more sophisticated security concerns pose a threat to the integrity of your website. Websites must guard against security lapses on both the front end and the back end, from malware and viruses to harmful apps and the threat of hackers. Websites designed for online transactions, like eCommerce sites, require extra security precautions to safeguard user data. Businesses must have SSL certificates on their websites to lessen the risk of threats that are browser-based. Reviewing the security mechanisms built into your site’s foundation and design is essential during development. Additionally, companies must either perform routine security checks themselves or contract with a service provider that does.
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Offsite Evaluations
Local queries now get higher emphasis as a result of modifications to Google’s search algorithm. Businesses can benefit from using review sites like Google and Yelp to generate high-quality leads. Reviews of a business are now frequently seen on the first page of search engine results when people look for a local business or product. Getting reviews on independent websites increases the legitimacy of your brand and makes it easy for viewers to understand the level of consumer satisfaction associated with your business.
Make sure to claim your business’ profile on independent review sites like Google and Yelp to ensure that customers may post reviews about your business. Then, you can design a call to action on your website that would invite customers to leave reviews and direct them to that specific third-party review platform.
Google provides a fantastic option to link the reviews on your website to your Google+ company profile. You can search for your business page and, if none currently exists, build one as long as you have a Google+ account and a qualifying business address. Your Google+ business page will be linked to your website anytime it appears in the SERPs once Google has confirmed that you are the owner.
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Testimonials from Clients
Customer testimonials can be utilized to market your business, just like offsite evaluations. By including client endorsements on your website, you showcase the abilities, goods, and dedication of your business to clients. Reach out to a handful of your existing, devoted customers to ask for online reviews. Use the opportunity to produce a branded video if they’re prepared to submit a recorded testimonial. The bigger the number of sincere, in-depth recommendations your business receives, the better your chances are of attracting new clients.
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A Whole Sitemap
What chapter of a book should you read first when you begin reading it? It is usually the table of contents. The table of contents gives a quick overview of what is covered in the book by summarizing its details. Similar to that, a sitemap gives users and search engines the knowledge they need to browse and find the material on your website with ease. It’s important to update the site map as new pages are added in order to keep your website current. You may make this procedure simpler by using Google Webmaster Tools.
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Original Material
It is essential to write fresh, high-quality material that is pertinent to your business and products while establishing a website. The ranking of your website in search engine results depends on a variety of factors, including the value of your content and the keywords you use. When utilized sparingly, keyword research can provide topic ideas and assist users in finding the information they’re looking for. Each web page should contain links to other pages on your website as well as at least 150 words in order to improve attractiveness.
The articles you publish on your website should reflect the distinctive voice of your company rather than just provide information. Use a programme to check that it satisfies duplication requirements before publishing. Google will impose severe penalties on your website for publishing duplicate material, including possible removal from search engine results.
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Images in stock
Everything on your website is protected by copyright laws since it is considered intellectual property. Getty Images, one of the top stock photo providers in the world, controls how images should be used online. Images that are copyrighted may incur fines if they are not posted with permission. In order to use photographs on your website, you must first obtain written authorization from the owner and, if necessary, pay the appropriate fees. There are websites that provide access to photographs with no copyright restrictions. But before posting them, make sure you read the conditions of use thoroughly. Many firms find that the costs of using photos legally outweigh the immediate advantages of “getting something for nothing.”
Why Should I Think About Redesigning My Website?
launch a new website redesign using a paper aeroplane spelling out the word “website” A considerable investment in the long-term profitability of your company can be made by redesigning your website.
A well-done website makeover offers you a number of advantages:
Address your forthcoming growth goals more successfully
Your company is probably not where it was a few years ago. You might offer brand-new goods or services. Additionally, there can be more Web traffic for you to deal with.
A new website can present your company more effectively at this time and position you to accommodate the following stage of your expansion plan.
Increase traffic to your site and increase the conversion rates for the actions you want your audience to take with a well-designed website.
Improve the perception of your brand. Your website should always reflect your brand. A redesign gives you the chance to improve your brand messaging so that it more accurately represents your company’s values if your current design isn’t accomplishing this.
Gaining your audience’s trust starts with a well-designed website that offers educational content and appears professional. They are more likely to proceed to become a customer as a result of this.
Greater content control: A redesign provides you the chance to switch to a more sophisticated content management system, like WordPress. In the future, this will make it much simpler for you to change the website’s content, providing you more control over your continuing marketing initiatives.
Observe the best practices in the industry The technology behind websites is always changing. A redesign will guarantee that your website adheres to the most recent coding standards, is compatible with all devices and web browsers, and adheres to a number of other contemporary industry best practices.
When Should I Think About Redesigning My Website?
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Most likely, if you’re noticing any of the following problems, your website needs to be redesigned:
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Design is dated and/or doesn’t accurately represent your brand.
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You have a high bounce rate, which means that few people stay on the website for very long.
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You aren’t generating the quantity of conversions and sales you want to.
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Visitors have trouble finding the information they need.
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Your most crucial keywords aren’t performing effectively in search results. Your website’s content is lacking, ineffective in communicating your message, and fails to offer visitors anything of value. Your competitors’ websites consistently exceed yours.
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On your present website, bad user experience is frequently brought up in complaints.
Affordable Website Developers in India – FODUU
The overhaul of your website can be handled from start to finish by FODUU, a full-service web design company. We’ll work together with you to comprehend the specifics of your company and what makes you different from your rivals. Additionally, we’ll invest a lot of effort in developing a market positioning website that will assist you in articulating your key beliefs and enhancing the message you deliver to your audience. Your redesign strategy will be driven by this procedure, which will also position your company for future growth. We at FODUU also have an experienced team of eCommerce Website Developers in India, who build effective and the best eCommerce website for you.
