Law Firm Email Campaigns

Like any other small business, law firms must attract new leads and convert them into paying clients to sustain growth. Legal CRM helps law firms to target prospects, convert to opportunity and engage them by providing details at the right time. Email is the best way to keep the client interested during the sales stages, so no leads do not fall between the cracks.

What is Email Campaign
Clients need information about the services provided by the law offices pertaining to the legal questions they need help with.  The best way to build confidence is educating them with information so they can confidently choose the law firm as their service partner.  Emails are the favored way to communicate with the requested personalized information.

Best Law Firm CRM
PageLightPrime is the best cloud solution for law firms to manage their sales cycle with integrated legal practice management software. The legal intake form can collect the client details from the first contact and practice leaders review the legal requests. Once the leads are accepted for further nurturing emails are generated during every milestone and when activity is completed. This is the basis of the email campaign, so clients are always kept in the loop during the sales cycle.

Email drip campaigns for Attorneys
Clients and leads are tagged by their interests and any industry developments must be updated through law firm drip campaign, by newsletter email blast. All metrics like sent, opened, bounce back, and opened are tracked and reported. Users who have shown interest in law firm publications can be contacted with additional information. All the activities are measured to calculate the campaign success and KPI. Mailing lists are managed by the opportunity owners and completion probability are calculated based on the campaign feedback. In this way, BD team can concentrate on leads which has higher possibility of completion.

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