Latest Trends of Social Media Marketing
Social media has become an important part of our lives in a short period. It actually started as a trusted medium to stay connected to family and friends. However, soon it evolved into our marketing lives as a channel for businesses to connect with target audiences via social media strategies. With rapid growth, many social media trends emerged over the period of time. Adapting to these trends will help you keep your business stay ahead in the market. You can connect with a social media marketing company in Delhi NCR to help you keep updated.
Let’s go through some of the latest trends of 2021 that you should know about social media marketing…
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Fleeting Content Help Gain Popularity: You need to understand that ephemeral content is available only for a short period of time and disappears after a day or so such as those Instagram or Snapchat stories. Nowadays, people get drawn to content that is available for a short span in a fear of missing out on important information. This is why such content formats have gained popularity being short, addictive, and engaging.
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Brands Adapting to AR or VR Technology: Nowadays, AR (Augmented Reality) and VR (Virtual Reality) are currently top social media trends in 2021 as brands are always looking forward to offering their users an exciting experience associated with their brand. Many E-commerce organizations have now adapted themselves to AR-powered shopping, allowing users to first try the products before actually investing in them. This helps consumers make thoughtful investments. Social platforms such as Facebook, Snapchat, Instagram, and recently Twitter came with fleets, brands offer exciting user experiences to their customers. They click photographs, make videos, and share them across the platform with brand logos.
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Live Videos: With many social media experts requesting to focus brands on video marketing nowadays. There is no doubt that live videos on social platforms are gaining popularity. Brands exploring live videos to connect with their customers, and is actually one of the great and popular ways to build a bond with their customers. A brand can broadcast live videos on Facebook, Twitter, Instagram, YouTube, and Twitch. About 82% of the customers prefer live videos to know the basic information about the newly launched product.
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User-Generated Content Drives Brand: UGC (user-generated content) is a type of content generated by users on social platforms as many businesses have started using the benefits of UGC as proof of the quality they offer. The advantage is that they can cut the marketing budget of brand content representing UGC and allows them to bring the customers and make them feel special.
You can have a professional digital agency in Delhi NCR to get on board with you to take care of everything for you.