Latest Marketing News & Updates
The realm of marketing is forever abuzz with updates and news. Nearly every story in the ‘latest marketing news’ category sheds light on the adaptive nature of this field. With some of the key news stories making the rounds in this sector, and that we’ve covered below, you can see for yourself how powerful and mutable is the world of marketing.
1. Damensch & Advocacy Marketing
In a splendid decision, Do Your Thng (DYT) has teamed up with the apparel and innerwear brand Damensch in a brilliant and interesting fashion (pun unintended).
- Taking ‘customized content’ to new levels, the partnership adopted a fresh approach to crafting marketing content
- This idea took the form of personalized content pieces provided by male creators from associated industries like grooming, photography, lifestyle, and fashion
- The content in question was relevant to the audiences that DYT and Damensch generally work with
- Tweaking their personalized narratives to complement their involvement in the Damensch Melange Collection, the creators themselves proved that authentic voices could help market a brand better than a standardized, more distant approach.
This latest marketing news ‘trend’ works more on the lines of encouraging brand advocates to share their stories instead of relying on influencers and celebrities to do much the same thing. In a world overflowing with influencers, this marketing concept is certainly making waves.
2. Philips & Self-Made Indians
As nationalistic as it is powerful, a certain ‘marketing statement’ from Philips India has made industry tongues spread the word of a fresh new take on marketing, namely the celebration of real-life people and their stories.
- Ushering in a much-needed element of emotion into brand values, Philips’s Signature Series Trimmers, specifically the limited Virat Kohli edition, has roped in actual consumers to be part of their digital campaign
- This is ground-breaking in several ways, not in the least due to its upholding of the belief “The only one between you and your dreams is You, and once you realize this, there is no looking back.”
- The company flexed its latest marketing news muscles by sparking off the campaign on Kohli’s own Instagram handle and then bringing in people from varied walks of life to share stories of their hard work and dedication.
Once Virat Kohli was done speaking his truth, he ‘opened the field’ for entries from Indians who were asked to use the #SelfMade tag to raise awareness to the truth of the ‘everyday man’ (our words). There are few more inspiring ways to market male grooming, if you ask us.
3. Club Mahindra & Tourism
The tagline is simple: ‘True Colours of Tourism’. The digital campaign used photographs in excellent ways to enunciate the age-old saying ‘a picture speaks a thousand words’. As latest marketing news goes, Club Mahindra’s most recent online campaign has proven its worth ten times over.
- The timing of this campaign is almost perfect, considering the ongoing Wuhan virus covid-19 pandemic
- People are in lockdown and looking to resume their lives, and Club Mahindra has helped them do just that by providing them a ‘planning platform’ to use their services in the near future to kickstart their travel dreams and goals
- With especial emphasis on the fact that mere pictures on a screen cannot outmatch the real deal, the tourism giant practically fuelled the passions of travel-lovers everywhere to get ready to go on their own adventure once the ongoing corona crisis has dwindled into the safe zone.
This latest marketing news from the tourism industry has practically taken the cake. It has become a benchmark in understanding what people need by giving them a ‘future idea’ based around it.
