When we set out to make a unique and appealing logo design then a good logo designer will keep in mind how the public will respond to their design. People judge a design based on their own set biases, personal likes, and dislikes. In other words, a great logo design is about human psychology and how to use it to your own advantage. 

This psychology of a great logo design is something that many designers often tend to overlook. In fact, for many designers making a great logo design is something that they consider to be just a scheme of great colors. This could not be further from the truth. A great logo is a very big thing and is not just about the right color combination. 

The making of a pro logo should also not be confused with the wider campaign to make a brand. So when thinking about the psychology of a brand it is crucial to make sure that the psychology of the target audience and potential customer base of the brand is kept in mind. Now let us delve into the world of the psychology of brands. 

 

The Psychology Of Logo Design

It is important to keep in mind the different styles, shapes, and colors that we can work with to come up with a great brand. This way we can ensure the maximum psychological impact on our target audience. We must keep in mind that there are many facets of a great logo and each and every one of them adds meaning to the brand and what it stands for. 

The modern-day English word logo comes from the ancient Greek word logos which meant the word. Thus it is safe to say that a brand is the visual representation of a word that defines a business. 

There have been many research studies conducted all over the world that studied the impact of logos on the general public and how they viewed a particular brand had everything to do with what they believed in from the start. A great logo can only nudge and reinforce existing biases among customers. 

Thus many people will look at the same thing in different ways. These perceptions are based upon not just the meaning of the brand but also the personal experiences of the people looking at the image. Apple, for instance, has a logo that for many people means quality, however, the same half-eaten is despised by other users as a waste of money on horrible technology. 

Thus, it is very important to make sure that you have spent a good amount of time and effort trying to finalize what you want the brand to mean to a wider audience. This message will be what people pick up on and can be a matter of life or death for an up-and-coming business. 

 

Know The Color Psychology Of The Logo Design Process

The role that color plays is something that not many understand properly. The wider public often gets it wrong. What is more, even good designers at times struggle with this. The reason is that there are just way too many colors that a designer can choose from. The abundance of choice makes this a very tricky task even for the very best. 

Also, to make matters even more complicated there are clients that do not understand psychology at all. These customers want a color scheme that they have no idea about. If the designer is not able to convince them otherwise, customers often end up destroying the potential of their brand long before it takes off just by choosing the wrong colors.

The important thing about color is that it is often the most important thing when we look at an image for just a split second. The psychology behind what does and does not appeal to a wider audience is something that is not easily mastered by everyone. 

Thus, we cannot go with just any colors. There are a host of different emotions that every color gives birth to. Black for instance is most often associated with things like death, power, mystery, and sophistication. The color white carries a very different meaning for the people looking at it. With the most common feelings being goodness, hope, purity, and simplicity. Likewise red is for romance, anger, passion, and love.

The color blue is known to represent integrity, peace, and confidence and in the US this is the reason that the men in blue are police officers. The color gray like a man with graying hair is associated with authority, maturity, and stability. 

Thus it is very important to be clear about what you want your brand to show to the public at large. 

 

How Shapes Play A Key Role In Making An Award-winning Logo Design

A great logo is not just for a graphic designer. It is a work of art that is designed to impact the psychology of the public. It is a very important fact of human psychology that people tend to remember shapes easily. It is for this reason that the right shapes are very important. The logos of the Olympics, Apple, and Android for instance are such examples of finding the right shape to use. 

When it comes to shapes geometric shapes are known to be very popular. However, if they are not geometric it does not kill the logo. It depends on what the company is and what it is trying to achieve. There are a whole lot of different shapes that a business can go with. 

 

The Shape Of The Logo Will Control What Message It Will Convey

Ovals and circles for instance are known to elicit the best and most positive responses from the wider public at large. A circle is known to create feelings of unity, friendship, love, and community among people at large. Rings are not just for the finger on your big day. The shape invokes images of love and unity. This shape invokes endurance and stability and suggests a bond of affection and love to the people looking at them. Then we have curves, these curves are said to be associated with feminine qualities.  

Straight-edged logos with clear lines mark authority. The shapes mean that there will be stability and a degree of maturity. The straight line tells people that there is efficiency, professionalism, and strength. These logos mean you are serious business. 

The problem with straight-lined logos is that if these logos are not just straight but also use such colors as gray and blue then the people might get ill feelings towards it as it could leave an imprint on their minds that this is a cold or uninviting entity and does not evoke warm, funny and lovely feelings. 

It is better to use bright colors if you are going to have such a logo to elicit at least some warm and fuzzy feeling.  

The triangle is another shape that people tend to associate with law, religion, science, and power. It has been made famous as the logo of the Freemasons, the pyramids also evoke similar feelings of something strong and even sacred. Triangles are used by companies that wish to promote a somewhat manly image. 

 

Role Of Typeface In Logo Shape

The kind of typeface we use also plays a key role in making a logo. If it is angular and jagged then people will end up associating it as being something that is dynamic and aggressive. On the other hand, if they are using rounded shapes then people will think that it is associated with youth and young. 

A curvy typeface is something that will appeal more to a female audience while men will be more attracted to the use of strong and bold things and letters. Thus we must keep in mind the target audience when developing a logo for a client. 

 

The Psychology logo design and the use of lines

The lines of a logo are also a lot more than just computer graphics. If there are vertical lines then people looking at it will think that it represents strength, aggression, and power. On the other hand, the use of lines which are horizontal do quite the opposite and showcases stability, maturity, calm, and unity to the public 

 

Conclusion About What Makes A Great Logo Design

The making of a great logo is not just about images. We must keep in mind the psychology of human beings when coming up with a great and unique logo design. There is no right or wrong design. It is just that every design caters to a particular kind of people. The color combination and lines that make a logo are not just random things. There is a lot of thinking that goes into making these things. 

If you want to build the right logo and the right kind of brand in your industry then you must as a business keep the above points in mind. The right lines and the right colors are a matter of life and death for any business.