It Would Be Easy To Save The World Environment With Custom Kraft Boxes Wholesale
Packaging is a major investment in the food industry and influences what a consumer selects from a shelf. Learn how to improve your product’s packaging design to compete with other brands in a crowded market.
Most people can recognize Kraft products on sight. Whether it’s one of their famous macaroni and cheese boxes or a gallon jar of mayonnaise, nobody will ever mistake it for another brand.
True, there are other companies that produce such items as macaroni-and-cheese kits and salad dressings. But even the best competitors would find it hard to give those products away without emblazoning them with their company name or logo.
That’s because consumers trust the familiar red-and-white Kraft paper boxes more than other brands.
If you’re looking at ways to improve product packaging, the custom Kraft boxes give an example that is certainly an inspiration. However, it’s not just about imitating a successful competitor; any business would do well to understand why consumers buy from Kraft and strive to incorporate those reasons into their own brand strategy.
What can your company offer that competitors cannot?
With the right wholesale approach, even a small food business could build up enough consumer demand to make millions in revenue.
Packaging isn’t the only way to set your products apart from others in the industry, but it is one of the most accessible areas for virtually all businesses.
The following are some tips for finding success in this area of your operation.
Use Your Product packaging To Introduce New Markets
In Kraft’s case, its custom product packaging is familiar to most. But if you’re selling a product that consumers aren’t already well acquainted with, then the primary benefit of designing a package for it is to make people aware that it exists at all.
In contrast, if the majority of your potential customers are men aged 18-29, focusing on young adults who live in urban areas may be more effective. Take advantage of all the ways to reach out to potential buyers – from advertising online and off, hosting promotional events, and collaborating with packaging companies. Whatever you do, make your name and logo visible to them.
Appeal With A Closer Look
When a customer walks down the supermarket aisle, Kraft’s products are often resting on end or nestled at the intersection of two aisles. The design itself should be enough to catch consumers’ eyes from afar, but since they’re likely moving past it at a fair clip, it needs an additional “hook” in order for them to stop for a closer look.
One way is by using premium materials such as silk-screening or foil stamping on special paper stock for making the Kraft sliding box packaging. Another option is including free samples of your product inside the package itself. The Kind of customers would like this appeal.
For example, a natural Kraft boxes wholesale wouldn’t be an ideal choice for a juice company that couldn’t afford to give samples of their drink away. But it could work great for selling packaging paper.
Be Subtle With Your Branding
Kraft’s iconic red-and-white design has been used on its products for decades. Even so, the company only uses its name and logo sparingly. In fact, there are times when you can open up one of its packages or look at it in person without ever noticing either feature.
That’s because companies want customers to become familiar with its overall image before they think about anything else. Plus, there are unbranded versions of every product in the market.
Without any reference point insight, it’s easy to be overwhelmed by all of the choices. That’s why every package should include a logo and clearly labelled name, in order for customers to easily find it on store shelves.
If you’re looking for ways to make your product stand out from others, start with its packaging. Before you head into that meeting about strategy, take some time to examine the products already on the market.
Then try designing some alternative shipping boxes yourself, and see if any stand out as being better than the rest. Remember: imitation is not a bad thing when considering strategies like this one, Kraft boxes for foods!
Less is more:
We all know that sometimes less is more, and that can be applied to everything from food to words. If there’s one thing, that you can do for the world is using printed packaging boxes with free shipping.
The world does not need any more plastic because there are already too much plastics in the environment. Plastics kills many animals every day, they end up dying because of getting caught in the plastic or by choking on pieces of plastics.
We really should think about the future because our children will have to deal with what we leave behind.
So why don’t you start by using reusable wholesale Kraft boxes when going grocery shopping or for gift? For example, you could go fishing instead of buying fish wrapped in a piece of plastic.
