Interactive In Online Video Production
If you are using web video to promote your business, and increase Video production company sales, then similarly to other forms of marketing, you need to incorporate a strong call to action. With so much competition these days, it is vital to make the purchasing process easy for the buyer by providing them with all the necessary information they need to make their purchasing decision.
You certainly don’t want to run the risk of the buyer simply giving up and switching to a different website if you don’t make it easy for them to buy from you. Interactive functionality can be embedded throughout the web video during the online video production process that can let the buyer learn more, get further information and ultimately make that all important purchase. Below are just some of these direct response mechanisms that should be included throughout online video production.
Order now – Ordering is one of the most important functions, so the ‘Order Now’ button needs to stand out to the viewer. During the online video production process, make sure you incorporate intuitive and relevant cues throughout the video at the appropriate time (and it doesn’t have to be just the once), that lets the viewer easily make the purchase by simply clicking on the ‘Order Now’ button.
Web video presenter – Many people generally prefer to listen to a person selling to them, rather than just reading about it. A person has the power to influence and motivate the viewer to click on the ‘Order Now’ button, so using a presenter throughout the web video will help guide and persuade the viewer to make that purchase.