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NEW QUESTION 23
An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)
- A. Frequently encourage members to describe their best football tricks
- B. Create a highly engaging text-based question of the day series
- C. Share viral videos to spark discussion
- D. Post visuals that are aligned with the corporate identity
Answer: A,B
NEW QUESTION 24
A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn’t show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What’s the most efficient way for the community manager to expand local reach?
- A. Partner with a national newspaper and publish an article about the community
- B. Place targeted ads for potential members using fitness and wellness interest targeting
- C. Encourage the moderation team to comment more on the content
- D. Launch a referral program for current members to invite their neighbors to join the community
Answer: D
NEW QUESTION 25
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group’s culture? (Choose 2)
- A. Approve the post with a warning to the celebrity
- B. Treat the celebrity according to the policy of the group
- C. Adjust the rules to allow political content and generate more group engagement
- D. Approve the post and close commenting to prevent political discussion
- E. Decline the post with feedback to educate the celebrity on the group policy
Answer: B,E
NEW QUESTION 26
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
- A. Post applicable community guidelines and pin that post as an announcement.
- B. Mute members who repeatedly violate group rules.
- C. Use an analytics tool to determine which content is best to provide.
- D. Tag members in every topic discussion to encourage them to comment.
Answer: A,C
NEW QUESTION 27
A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
- A. Engagements based on new followers
- B. Views on the video
- C. Engagements generated from shares
- D. Likes on the video
Answer: C
NEW QUESTION 28
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