INFORMATION ABOUT BEAUTIFUL PACKAGING
What should the packaging be in which you send your products? Undoubtedly one of your first answers will be “handsome” or “sure”. Good this way. But don’t underestimate the looks. What is certain is that your customers pay attention.
Do you remember your last online purchase? Do you retain the packaging the order arrived in? No? This is not good news for the seller. He probably missed a great opportunity, several, to be precise.
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Packaging is your brand’s calling card
Even if your customers don’t mind cardboard boxes you get from the greengrocer next door, packaging that expresses your brand would undoubtedly be an advantage. However, the packaging is the only marketing channel that gets through to all of your customers.
Of course, if you’re selling shower gaskets, auto air filters, or even books and you’re currently the most extensive library in the world), you probably won’t notice a difference. But the more you want your product to please customers, the more they should like the packaging.
The first impression counts
The first impression is a unique opportunity. And we only have a short time to take advantage of this opportunity. A concise one – usually just a few seconds.
These are precious seconds. It would be good if the customer did not notice how badly the parcel was treated by the delivery person (you have no control over this, but you can reduce the risk. It would also be better if it did not turn out during this time that the valuable liquid ordered was flowing around in the whole packaging due to poor security hopefully nothing caustic.
Success is when the customer likes the packaging. For example, 34% of those surveyed by Dotcom Distribution confirm that branded or gift packaging positively affects the perception of the brand or the seller.
Positive perception is even more important if your brand is to be received as luxurious. Of course, there are brands whose hundreds of dollars’ worth of orders are shipped in welded packaging because an elegant box has to be paid for additionally. But only giants like Abercrombie and Fitch, who made the first impression a long time ago, can afford that.
But again, Zara uses elegant cardboard boxes in USA. And they know what they’re doing. 61% of those polled by Dotcom Distribution indicated that the packaging influences the brand’s perception and admit that they see the product as luxurious because of the beautiful packaging. Furthermore, 44% believe that the product is worth the price. Furthermore, beautiful packaging increases the satisfaction with the order received (49%).
Stay with the client for longer.
Who of us has never fallen for an ice pack or frozen dill? A biscuit tin also very rarely hides biscuits – it is more likely to find sewing kits there. When a well-known computer scientist put together a computer, we kept the operating systems and printer drivers on CDs in the motherboard packaging.
We like to give the packaging a second life, especially when it is beautiful and thanks to it we can avoid a trip to the Swedish shop on the outskirts. Then why not end up with our brand on our customer’s shelves?
Shipping packaging can also be used to store the product there. Like the CDP Insider box prepared by zapakuj. A limited-edition of the supplement to the game Wild Hunt” was sent. The packaging serves as a box for fans to hold the cards that were added to both inserts. In the deal the brand exhibition.
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