Indian Kirana Store Owners might embrace global practises to compete against eCommerce
Given the convenience of internet and omnipresent kirana stores, local stores, and the poor penetration of large format retailing, it is projected that these two formats will be the dominating retailing models in developing economies.
There are four primary elements that have contributed to the expansion of internet commerce in emerging markets. The first is the quick adoption of technology, whether it is broadband or smart phones. Secondly, every big business is quickly incorporating the online media into their sales as well as marketing strategies, which is a positive development.
Additionally, big-box retailers have opened brick-and-mortar businesses in the virtual world. The third variable is the benefit that customers gain from online buying, which gives them additional time and effort. This is made even easier by services such as cash-on-delivery, buy-back policies, and a variety of other options.
These other obstacles, as well as rising property prices, rising operating costs, and the limited supply of appropriate retail space, have effectively choked off larger physical stores’ expansion.
The offline business environment is constantly being disrupted, which is a problem. Additionally, Kiranas in the neighbourhood are confronted with new types of difficulties, such as the COVID-19 outbreak, which has been ongoing for over a year and is uncertain whether it can be contained in two more years. Because of the Coronavirus outbreak, consumers now shop online at a higher rate, which is having a big impact on the Kirana stores. Groceries account for 60% of overall sales in India’s local shops as far as food is concerned. There was a sharp deterioration in the major non-organized sectors, as large companies gathered together online to offer things.
Looking for something? You may get everything you need at Kirana Stores. Convenience and availability of everyday basics, such as bread, milk, sugar, and tea, combine to make shopping less time-consuming. Orderhood’s simple android app strives to emphasise these stores and the simplicity of buying and delivery. Orderhood is intended to serve as a link between local stores and their customers, or customers and businesses. Local Kirana Stores have the ability to not only capitalise on a collective brand, but also purchase these daily essentials at a reasonable price point.
Another reason why Kirana shops and small stores are beneficial to the country is that they assist in the growth of the local consumer population by allowing them to find their needs within a short distance. In India, there is a lot of discussion about the benefits and drawbacks of eCommerce. However, online shopping is, to some extent, the most convenient option. Customer acquisition costs for online portals are increasing and will continue to rise.
So, what is in store for us in the future? Kirana Offline Stores struggle to discover a strategy of bringing new customers and retaining consumers. Orderhood, a straightforward Android application, benefits both customers and company owners. In order to bring the unfashionable kirana stores into the mainstream of the eCommerce revolution, which is now exclusive to Amazon and Flipkart, more than only technology solutions must be implemented.
The solution is to bridge the gap without affecting the current business operations of kirana stores. In addition, giving away multiple-channel outlines how consumers choose and shift to neighbourhood stores.
eCommerce has made its impact on New India, and as a result, there has been a significant increase in online commerce and fulfilment. Two multinational corporations that enjoy the majority of the customers’ participation in every aspect of the ordering, shipping, and delivery process are Amazon and Flipkart. Since their prosperity was only achievable with the help of Kirana stores. Most local kirana stores lack the capability to develop their own apps or effectively utilise an efficient order management system. Neighborhood stores will never be able to reach the level of success that most eCommerce platforms are currently enjoying.
Orderhood takes pleasure in providing an Android application that allows for the discovery of any shop that is registered under Google business categories and is thus discoverable by Google.