Incorporating consent management into your data governance

While only really a feature of data functions in recent years, consent management has become a major talking point around GDPR compliance and other general data protection regulations. It’s also become the public’s most visible interface with data operations. In many jurisdictions, users are now asked to consent to their data being used when visiting a website, which has made data usage and methods for obtaining consent a major topic in public discourse.

Without streamlining consent management and integrating it into DataOps, organizations waste significant time cleaning and parsing datasets for downstream users.

Comprehensive consent management should be able to create a single source of truth for all data used throughout an organization, which improves efficiency and helps teams function with pared back data.

One effective solution for bolstering your consent management capabilities is using a secure virtualized data platform for data governance and processing. Data virtualization allows all data to remain in its own location, with only a virtual copy brought together for processing.