Important Elements of a Good Logo Design
A logo is created by the careful and conscious use of graphic elements that collectively imply something quite specific. Everything, from shapes to colors, layout to typefaces, should be supported by strategy.
Do you want “premium access” or “easy access”?
Will your target audience respond favorably to bright or subdued colors?
The answers to these questions will determine your selection of logo elements. And rightly so, because, while a cartoon logo could be ideal for a toy business, it won’t do you much good if you own a marriage bureau.
Elements of a logo design that affect the effectiveness
Shapes and designs
In order to make sense of things, the human brain assigns meaning to everything it comes across, even something as abstract as shapes. When we think of curves, we think of rivers and waves.
We consider circles, even though they are imperfect, as a whole. Edges and angles are thought to be bold and commanding.
Perhaps it is because of these connections that the pointed angles of the Mitsubishi logo make us feel on edge while the curving angles of the Airbnb logo make us feel pleasant and friendly, despite the fact that both use a triangular shape.
Curves and circles are natural, whole, nutritious, and calming.
Edges and angles: self-assurance, bravery, fearlessness, and leadership
Squares and rectangles represent dependability, equality, security, and stability.
Lines, or vertical lines, signify expansion and upward mobility, while horizontal lines represent dependability and equilibrium.
Icons and symbols
Icons are visual representations of your company’s name. These icons provide your audience with a distinct brand perception. These may or may not be directly related to your company’s main
Take, for example, Apple. It’s a technology corporation with a fruit logo. Typically, your icon will be closely related to what your brand does.
Graphic (pictures), abstract (lines, blobs, and other hazy shapes), or just your brand name or initials (monograms) can be used as the icon. Each icon style is distinct and preferred by specific businesses.
Abstract logos are more common in the technology industry. If you’re creating a logo for a fashion brand, a law office, or even an educational center, a monogram logo creator will come in handy.
Wordmarks: Used by Coca-Cola, Disney, and Google for brand names that are short, easy to speak, and easy to spell.
Monograms: Used by Chanel, Louis Vuitton, and H&M for brand names that are long, difficult to spell or pronounce, and for a classier look.
Combination: Favored by all brands, covers the basics, and conveys the most meaning; used by Dove, Rolex, and Cisco.
Mascot: In a humanistic sense, brands that want to appear nice and approachable are utilized by KFC.
Color and themes
Colors are quite effective at conveying meaning. Colors have the most power to dramatically change the brand message of any design element.
Even slight adjustments in tints and hues might be the difference between an aggressive and edgy brand message and one that is lively and entertaining.
Fonts and typography
Imagine the Vogue logo in the IHOP font if you think fonts don’t matter in logo design. Is it still considered classy? Fonts, in fact, are the glue that holds all other design elements together. They can either enhance or degrade the logo.
Cohesiveness and unity in all design aspects are essential for an accurate brand statement.
Serif typefaces are dignified and powerful, and they are employed to communicate authority, dependability, achievement, and supremacy in a sector. They may also make a brand appear confident without being too aggressive in various ways. Serif typeface logos include Prada, Gucci, and HSBC.
Sans serif: Use sans serif fonts if your brand message is upbeat, energetic, pleasant, and welcome. These fonts are popular among computer companies, the food industry, and casual fashion. Sans serif fonts are used by Levi’s, Google, and Facebook.
Script fonts are similar to handwriting. These are chosen by brands that want to project a humanistic image, a lighthearted vibe, or a peaceful and laid-back atmosphere.
Script fonts are used by Kellogg’s, Instagram, and Barbie.
Conclusion
The two characteristics that can elevate a logo from ordinary to oh-my-god, that’s stunning” To construct such a design, consider the following elements while designing a logo for your business:
If you can’t tell what a certain logo image is trying to express or if it’s easily forgotten, it’s time to remodel. When it comes to logo design, there isn’t much room for error. Make sure that every decision you make is supported by strategy and conscious consideration.
For making impressive logos, You can contact FODUU, a professional logo designing company in India with a team of best logo designers in India who make creative and unique logo designs for your company or startup business.
