Importance of Digital Marketing

ByShriyansh Agarwal

Today, in the 21st century, with the increase in demand for the internet, every business is shifting online.

Also, with the increase in online businesses, there is an increase in the competition for the same service selling companies. Hence, the requirement for marketing is increasing. 

There is also another way to look at this situation.

Let us take an example to understand this.

We know that the market started shifting online during the last few years due to discounts and people not having time to go out. In addition to this, the Covid-19 pandemic made businesses shift online and inspired many people to buy services online.

Many individuals have shifted themselves in this field after knowing the importance of digital marketing.

In this article, we will look at the importance of digital marketing. Let’s begin.  

Introduction

Digital marketing is a great career option and, most importantly, a secured job career. There are many advantages of choosing digital marketing as a career, like it doesn’t require any educational qualification, any previous experience, etc.

So, if you are interested and want to become an expert digital marketer in the future, you should join good coaching that teaches digital marketing, like The Thought Tree.

We at The Thought Tree provide the best Digital Marketing Course. We focus on providing practical education along with theoretical knowledge. Some of the key features of our Digital Marketing course are

  • Guaranteed Internship

  • 8 Certifications – Digital Marketing Certificate from The Thought Tree (1), Google (5), Facebook (1), and Digital Marketing Internship Certification (1)

  • 1-Year Membership & Job Support

  • Monthly Bootcamps for Concepts Revision

  • Precise To-the-point Practical Coverage Of Topics

If you want to enhance your Digital Marketing Skills and stay connected with the trend, connect with us. You can contact us on 

Website: thethoughttree.com

Phone Number: +91 9999090136

Address: Plot no.3 Chandra Nagar, Gopalpura Bypass, Jaipur, Rajasthan, Pin Code-302019 

Now let us look at the importance of digital marketing below. These points will clear all your doubts before working on it and help you learn the importance of digital marketing. 

Importance of Digital Marketing

1. Facts regarding the Importance of Digital Marketing

Facts easily describe the importance of digital marketing. So, let us discuss them briefly below.

  • Higher Reaches 

According to some reports, there are 7 social media accounts that an average person uses.

Also, according to U.S. reports, more than 97% of the population uses social media. This is a huge number in itself.

Also, we know that one person spends an average of 2-3 hours every day on social media.

So it allows the digital marketers to target such people by ads. 

If this seems interesting, you can join a digital marketing course and be taught about Digital Marketing in-depth. 

  • More Targeted

When you publish any advertisement, your main motive is to target a specific audience. There are many platforms where you can run ads, and these ad platforms help you target according to your choice. 

You can target your audience according to age, gender, location, interests, etc. Targeting will help you reduce your expenses, and your ads will be delivered to the right audience. 

2. Increased Internet Users

In recent years, India has seen a boost in internet users. It is because of people shifting from 2G to 3G and then to 4G networks.

The increase in active internet users has directly impacted the companies both positively and negatively. The negative way is that there has been a slow-down in the offline markets. The main positive point is that the online market has seen a boost.

Since everyone is now shifting their business online, they require digital marketing teams to spread their business. It is more or less important for millions of new coming websites to promote themselves to make a decent name in the online market.

This shows the importance of digital marketing is quite high and will always remain at such a level.

3. Increasing Smartphone Users

According to Statista’s report, “The smartphone industry in India is a growing market with around 36 percent of all Indian mobile users expected to own a smartphone by 2018. The global smartphone penetration forecast shows that around 50 percent of mobile users worldwide are projected to own a smart device by 2018. In comparison, 59 percent of Chinese mobile users and 87 percent of U.S. mobile users are forecast to use a smartphone by 2018.” 

There is competition in the mobile manufacturers due to a lot of companies in the market. Hence, to reach more and more people, the companies are launching affordable 4G mobile phones. This has allowed more people to buy the devices and become a part of internet users.

Ultimately, the importance of digital marketing has become more common as the audience is increasing.

4. Social Media Users Increase

The increase in internet users directly impacts the number of social media users. This is because social media has been quite fascinating and has attracted a lot of people.

Among social media, Instagram, Youtube, Facebook, and WhatsApp are the major part of usage since one individual spends more than 10 hours every day on these platforms. 

So, it becomes important to learn social media marketing.

What do you need to do to learn so?

You can join The Thought Tree digital marketing course. We cover every type of marketing in our course, and you will know the importance of digital marketing once you join the course.

Importance of Digital Marketing apart from sales

You cannot deny the fact that today digital marketing is a sure process for every business to grow. Apart from this, there are some additional benefits that are discussed below.

1. Build healthy seller-customer relation

Today all the companies, whether it is a small or a well-settled one, know the importance of social media marketing.

Social media is the most used type of media every day.

So, it becomes important to learn the importance of digital marketing in social media to attract people towards the services.

This helps in generating traffic to the website and helps in building a relationship between the buyer and the seller of the services.

2. Expanding Beyond Limits

The best feature of digital marketing is that there is no limit to reach heights.

Once you get into good noticeable areas, you can keep on growing.

There is no physical boundary to spread your brand awareness, generate traffic, or sell your services.

Even if you are running a business on one side of the country, you can reach people to the other side of the country easily. Not only this, you can also cross the national boundaries if you can serve people out of the country as well. 

Conclusion

In the article, we have discussed in depth about the importance of digital marketing in today’s world.

Unlike other courses, digital marketing offers a wide range of choices, and it doesn’t require any pre-knowledge.

If you want to make a career in digital marketing and it fascinates you, then you can easily pursue your journey in it.

Simply join a digital marketing course with us at The Thought Tree and in just a few months you will become an expert and certified digital marketer.