Our Client was acquired in 2020 by a private equity firm; As part of an aggressive growth strategy, the company entered into a joint venture with a leading diagnostic devices manufacturer in a new subcategory. Within the agreement, the company was responsible for the development of the digital ecosystem to support patients and the marketing and commercialisation of this product globally.

Business objective

The Client wanted our support around the planning and execution of the development and launch program for primary target markets, i.e., Germany and the USA.

Approach

The implementation approach provided immediate and effective product management support to manage the commercial launch of these new products through the developing a detailed plan, establishing and managing a governance model, detailing a budget plan for the commercial launch, and strategy for a direct to patient model, working with local experts.

Client’s success details

This engagement helped the Client to understand the business impact of the new product launch. The following benefits and outcomes were delivered to the Client:

• Optimized plan for Germany and USA regulatory submission, with multiple scenarios created based on risk levels, across 15 workstreams.
• Implemented governance model, with weekly monitoring of workstreams and progress on strategic partnership.
• Planned Direct-to-patient model.

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About Ingenious e-Brain Solutions: –

Ingenious e-Brain Solutions provides high-quality, customized, and cost-effective Technology Research, Business Research, and Intellectual Property Research solutions to industry leaders, and innovative companies across the globe. Innovation, knowledge, and transparency form the basis of our company’s mission and vision. Along with cost benefits, we provide highest quality results ensuring fool-proof confidentiality and security. We are an ISO certified company with offices in India and USA.

Ingenious e-Brain Solutions has a strong team of analysts, and subject matter experts with domain proficiency which is devoted to help clients grow. Our highly qualified professionals offer tailored, value-added and cost-effective services to our clients. We believe in building long term relationships with our clients who include national and international corporations, Fortune 500 companies, world’s leading research institutes and universities as well as independent inventors.

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