How Young Professionals Can Prepare For A Job In Media And Marketing
The global digital marketing sector was valued at $340 billion in 2020 and is projected to reach $640 billion by 2027, with emerging economies like India playing a major role in its growth.[1] India has a media and entertainment market valued at INR 1.38 trillion and is the fastest-growing internet advertising market in the world, with a compound annual growth rate (CAGR) of 18.8% from 2020 to 2025.[2] Rapidly expanding access to smartphones and 4G internet connectivity has led to a huge increase in the amount of digital content being consumed by the Indian population. This has proved to be a golden opportunity for companies to market themselves through digital media and tools. While the demand for media and marketing services is at an all-time high, companies are finding it increasingly hard to recruit appropriate talent.
Understanding the Skills Gap
The emergence of novel media and marketing tools such as OTT, e-marketing, and mobile marketing, has offered a window for every organisation to make its mark in the market. However, throughout the world, organisations have expressed dissatisfaction with the existing skill sets held by media and marketing professionals. In addition to a shortage of technical skills essential for effective digital marketing such as search engine optimisation (SEO), marketing analytics, web design and other digital tools; professionals also lack new-age managerial capabilities, effective communication skills, and strategic thinking abilities. A report by India’s Ministry of Human Resources recognises that while there is no shortage of aspirants in the media and marketing industry, there is a severe lack of professional training and relevant skills among these aspirants.
Skills Needed by Media and Marketing Managers
Today’s media and marketing professionals need to have strong digital marketing skills and knowledge of modern marketing tools. With the advent of big data, professionals also need to know how to manage, process, and understand data. This not only requires data analysis skills and training in tools such as Google analytics, but also a data-driven mindset. Further, with tonnes of content being created every day on the internet, professionals also need to have a good grasp of search engine optimisation to ensure that content reaches the targeted audience. The content needs to be of high quality and tailored to the needs of the audience. This requires excellent writing and communication skills alongside design and visual capabilities. On top of this, media and marketing managers also need to have a good grasp of contemporary management practices. The following image provides a brief overview of these skills.
Bridging the Skills Gap with TimesPro’s PGCMM
The skills vacuum caused by a lack of trained professionals in the field of media and marketing can be addressed through intensive upskilling. Most traditional diplomas in media and marketing train professionals only in technical and role-specific skills, forcing them to remain in similar job roles for a long period of time, and offering little to no career growth. In opposition to this, the PG Certification in Media and Marketing (PGCMM), offered by The Times Group with Bennett University as its knowledge partner, equips professionals with the skills required to be an all-around management professional in the field of media and marketing. Furthermore, after completing the PG Certificate Programme in Media and Marketing, aspirants get a job with The Times Group, the biggest media conglomerate in India.
To know more: https://earlycareer.timespro.com/blog/how-young-professionals-can-prepare-for-a-job-in-media-and-marketing/
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