How You Can Market An App With A Minimal Budget!
Marketing is often synonymously used with spending a lot of money on ads but not many results in the industry. What if you’re already on a small budget? You shouldn’t be able to afford marketing. So, should you go ahead and give up? The answer is no, as various methods allow you to market your application while maintaining a minimal budget. One of those could be reaching out to that Social Media Company you’ve been eyeing for a long time and always putting down because you think it’ll be too expensive. You never know!
Now, let’s discuss those abovementioned methods and expand on how you can start marketing your app now!
Social Media can be your Saviour.
The type of app or the value your app provides is of no importance when marketing on a Social Media Company because there’s so much variety. Most importantly, it’s free; think about that for a minute. Creating an active social media page makes it a ton easier for potential customers to find your application and all that it’s all about before they even download it. You might even go viral!
Look for Collaborations
Another excellent way to market your app when you’re on a tight budget is by looking for collaborations. Influencers whom you feel match your product, even offline, depending on your app, could get your QR Code over on university campuses, restaurants and cafes, etc. Expanding more on influencer marketing can help grow ‘trendiness’ around your product/app by creating that before-launch buzz, and not just that, it allows you to tap into someone’sexisting audience without putting in a ton of work. And even a Social Media Company encourage you to do the same.
Maximising Website traffic and Blogs
If you don’t already have a website, you’re missing out! Using Google’s SEO and other websites have always been an excellent way of marketing while not taking out a loan. Another great tip is to start a blog post/content writing about your application. Use it to convey to people how useful their life will be with your app becoming a part of it and not just that but also list all the features and selling points for your application so they can decide for themselves.
App Store Optimisation is a thing.
Similar to its cousin, SEO, namely Search-engine-optimisation. There’s something called App store optimisation, and it could be what’s keeping your app from not appearing in the top search results over on Google Play Store and Apple App Store. The best way to improve your app is by looking at already successful apps in your genre/related to your industry and seeing what they’re doing differently. Learn from them and make changes accordingly.
Conclusion
While marketing, working with a tight budget may seem like the end of the world, but it’s not. Even if you just went through the tips in this article – you should be on a good start. However, if you’ve had bad luck with that Social Media Company near you and are looking for professional help, don’t worry and check out TYC Communication!
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