How to write SEO content for better ranking?

SEO or search engine optimisation plays a crucial role in improving the website ranking, bringing heavy organic traffic, enhancing leads, and thus boosting ROI for the business. SEO doesn’t give immediate results but with the right SEO strategies and content development tactics, the website starts to gather thick traffic within 3 to 6 months of SEO activities.

The SEO services company in Mumbai execute customised, innovative, and robust SEO plans to help their clients in growing their businesses. If you want to know more about this, stay on the page.

Steps to Develop High-Quality SEO content

The quality of the SEO Content is very important for Google to rank a website and make it appear in the top results. It doesn’t matter how much On-page and Off-page SEO activities are conducted until and unless there is consistent quality in it. Given below are the steps to develop high-quality SEO content.

Webpage Title Tag

The title tag of the webpage a crucial role in making the webpage appear in the search engine results. For this, it is advisable to make use of the primary keyword in the title tag. The meta description is equally important and should have a keyword. It is essential to write the title tag and meta description short, crisp, clear, and relevant to search engine queries. As per Google’s guidelines, the title tag should have 60 characters and the meta description length should have 160 characters.

Heading of the onsite post

Before posting any blog on your company’s website, just ensure that the blog’s heading and subheading have H1, H2, and HTML tags. Also include a primary keyword in the H1 tag. This gives a better understanding to the search engines about the content of the blog post.

Visual effects

There are many ways of making the content appear interesting for the readers. Some readers love to read an in-depth informative post with long-tail keywords, some readers love to read the content having attractive visuals like high resolutions images, infographics, videos, and etc. The use of various kinds of media in the content gives it a wide scope to appeal to the readers to click and read the blog. Again, here also it is good to use the keywords in the description tag of the image/video/infographic.

Research and usage of keywords

When developing SEO content, the most important element that adds life to it is keywords. Without keywords, the search engines won’t be able to learn the content information and show it in the search engine results. There are various software and tools like Google keyword planner that can be used to find the high-ranking keywords for the SEO content. SEO services in Bangalore do in-depth research of the high-quality keywords before using them in the SEO content. Once the research is over and keywords are categorised as per primary and secondary, they can be used in the blogs, title tag of the webpage, backlink content, and etc.

Content quality

High quality and informative content influence the reader’s mind to make a buying decision. It also helps in attracting visitors to a website and improves its Google ranking. For this reason, the content has to be developed from scratch that is unique, original, and error-free. It should not have plagiarism or duplication of the content by any means. The originality of the content gives fresh information to the website visitors and engages them by giving useful information about the products/services through it. While writing the content SEO services company in Mumbai pays special attention to addressing the audience intent through blogs/posts/website content. As per the Google guidelines, the word count of the content to be posted as a blog should be between 1500-2000 words. The advantage of long content is, it gives the freedom to the content writer to make use of long-tail keywords naturally in the entire content. The keywords can be placed strategically in the content without making it appear as the unnecessarily stuffed ones. The long length content plays an important role when it comes to SERPs.

Inter-linking of the webpages

The interlinking of the web pages through on-page SEO plays a vital role in letting the visitors access other web pages of the company’s website. Usages of hyperlinks in the content also allow search engines to know about the other informative web pages of the company’s website. This not only engages the website visitors but also give them the virtual tour of the business to make them take buying decision and become a customer.