HOW TO USE HUMOR TO GET THE BEST OUT OF YOUR AD CAMPAIGN
Ad campaigns have become a source of entertainment these days. There is a swift shift of viewership from television to mobile in the last few years. It has increased the viewership and the market for short videos. Short videos have emerged as the best marketing method to run AD campaigns.
It is essential to understand the viewer’s selection criteria to run a successful AD campaign. We need to understand the reason behind the shift of this viewing pattern. In the rush of today’s life, people may not have time to watch full movies or shows on television. They prefer watching short videos on mobile, which takes less time. On mobile, you can put in your headphone, ensure privacy, and play even in public areas without disturbing others. The selection of videos is usually for entertainment purposes, where humor is the best emotion to engage viewers. People visit social networks to watch funny videos where unknowingly they fetch the brand information and promote the brand by sharing the content solely because of humor. Now, the question arises, even if the script has humor, who will bring it to life in the actual ad campaign – A voice actor! A voice actor would modulate his tone as per the script in a way that it sound humorous in the dynamic advertisement voice over.
It is now clear that running humor in an AD campaign can engage viewers and make the campaign successful. We will try to discuss the insights of how to use humor to get the best out of your AD campaign?
Keeping A Comical Suspense
The best way to bind a viewer till the end of the video is to maintain the suspense. It applies to humorous content too. It is not difficult to create a hilarious ending for the campaign and keep it suspense till revealed. It leaves the viewer in awe and shocked about how it happened. Remember the ad where an egg could not crack since the hen was eating fodder in a Fevicol box. This commercial balanced the element of humor and suspense, binding the viewer’s attention for what will come next.
Humor in Aggrandizing
Aggrandizing is an act of glorifying something beyond the justifying facts. Have you seen the Ad campaigns of Mentos or Center-fresh? They enlighten the brain of consumers instantly, and they start solving problems magically? Do viewers believe in those commercials? No, still, they work wonders for the brand. People eat them and repeat the taglines used in commercials.
What attracted people to the product? It was not the product quality highlighted in commercials. Viewers knew the commercial aggrandized but the humor in those acts.
Create Humor with Self-realization
It seems ironic when we are talking about the branding of a product. Self-realization helps in gaining customer trust in the brand. If there are loopholes in your product and you are aware of it. Then, it becomes a wiser step to work on its advanced better version. Identify the weak point of the previous version to create a humorous comparison and uplift the earlier version. Your campaign will touch the hearts of your target consumers for your dedication to offer the best.
Invite Funny Suggestions of Campaigning From Your Target Group
It is a unique but not a new method of creating funny campaigns with customer involvement. Ask your customers to submit funny or creative uses of your product and assure them of surprise gift vouchers for their inputs. You may also invite ideas by ensuring participants to feature them in the campaign. It helps in building a connection with customers while campaigning. It also reduces your cost of finding innovative content.
Take the Help of Professional Artists
It is not essential to create your Ad campaign filled with jokes or satire to make it humorous. A professional artist can spark humor even in a non-humorous script with his natural humor skills. Even the spirit in Ad-script can go blatant wrong when not acted professionally. Always hire a professional artist to create a natural flow of humor in the ad reel. Your actor can sometimes be more innovative than your script.
If you are looking forward to running a humorous Ad campaign to connect with the target consumers of your brand, always prefer to hire a professional voice over artist for more innovative ideas and their execution. We at Voyzapp can help you shortlist the best and professional voice actors from the field. Being an online voice over marketplace, Voyzap hosts thousands of voice actors across languages and genres and you can select the best-fit voice actor for your campaign. Reach us to audition the voice artist for your next ad campaign, and you focus on your business.
