How to Upgrade Your Business’s Website
A business website is your virtual office, where anyone can find you and learn more about your services and products. You wouldn’t want potential customers to find your business through a Google search and then find it “closed” when they arrive. You need an up-to-date and well-designed website that acts as the “front door” to your business.
If you have a business that sells anything, you need a website. Today, almost everyone searches for companies, services, and products online. An up-to-date website lets people find you, no matter where they are.
Here, you will go through seven ways to upgrade your business’s website.
1. Ask for Feedback
Most clients are unhappy with the website they have. They’re not sure if it’s mobile-friendly, if it works on their computers or tablets and whether or not they can find what they want. Many potential customers will never even visit your website, so you need to take the time to make improvements. To get feedback from potential customers, ask them how they found you (online or offline), what they think of your business and what you can do better. Then, make changes according to their suggestions.
2. Invest in Visuals
A website is not just a mere collection of text and links. It’s an online space that provides a 360-degree view of your business. It’s the first thing people see when they arrive at your website, so it needs to make an excellent first impression. You need to think about your site’s layout, design, and content. If you have photos and videos, this will help build trust in your business. You can also add testimonials, articles on how other businesses use your products or services, etc. These things will make visitors want to know more about you and what you do.
3. Double Down on Mobile Responsiveness
You may be surprised to know that mobile website traffic is increasing faster than desktop traffic. So, if you are not getting enough business from your website, it’s time to update your plans.
However, this doesn’t mean that you should use the mobile version of your website. You need to have a responsive website, which means that it is designed to look great on all devices. This will help you stay relevant in the ever-changing online world.
4. Prioritize Accessibility
Your website is a marketing tool, and you want people to find it. If people can’t find the content they are looking for, they will go elsewhere. People with disabilities often have trouble finding your business online, so make sure that the site is accessible.
For example, you could include a link on the homepage that redirects visitors on how to use the website if they are using a screen-reader or other assistive technology. You could also use a text-only version of your site if you offer services or products that people with hearing disabilities may not be able to access well.
5. Identify Key Integrations
Your website should be connected with all the essential services your business relies on. It should enable you to integrate your products and services with any other service you provide.
For example, if you own a bakery, your website should allow you to add an “order now” button for ordering cakes from other websites that are connected to you. You can also use Google Analytics and Google Search Console, which will give you a better understanding of how customers can find you and how your business is performing online.
6. Update Regularly
On a regular schedule, make sure you update your website to stay current. This means you need to check for broken links and edit your content. The content should be clear, concise, and accurate. You should also check for any security issues with your website to ensure safety. You can enroll in website maintenance services and plans to help with this.
Conclusion
Your website is the first impression that your business has on the world. If you have a solid website, you are more likely to land high-quality customers and grow your business.
You can think of your website as a living document, which should be updated frequently to stay relevant and competitive in today’s ever-changing online world.
Using these tips, you can ensure that your website will be successful in the long run.
