How to Submit a Guest Post to Increase Target Website Traffic
A lot of people are asking me this question: Is it worth my time and effort to submit a guest post on a particular blog? Well, the short answer is: Yes! Here’s why. Just think about this:
Guest blogging is, quite simply, when you as a guest to write an article for another site your readers trust, then you submit that article to another site your audience reads. Done right, guest blogging is a win-win scenario for everybody: You receive increased exposure, the other site benefits because they get more free content, and both sites gain credibility by being included in the blogosphere. So why wouldn’t you submit guest posts to these two sites? And why shouldn’t any writer who wants to be noticed submit a guest post? The following tips will give you 3 compelling reasons why:
Increase Your Influence: By writing guest posts for websites where your target audience regularly hangs out, you can easily help spread the word on your own blogs or sites. How? Well, because the authors of these posts generally have a strong link to their sites, you can “re-target” their readers to spread the word on your social media pages or to buy products on your online stores. The same holds true for people on Twitter, Facebook, etc. By pitching your social media profiles in these ways, you’ll be able to reach a much broader audience than you would by just pitching one post.
Increase Your Income Potential: There are literally thousands of prolific guest bloggers out there who earn serious money, and many of them don’t even do any advertising. They sell advertising space (like space on their own blog or newsletter) and they get paid for each lead they generate. So, you can easily become a prolific guest blogger and earn some serious money. What’s more, you’ll be able to monetize your work as well. (You can also think about putting some of your traffic building material on your own blog or site, since the search engines often reward content-rich sites.)
Expand Your Niche: By offering your expertise to a much larger audience, you might be able to expand your target audience. Perhaps you could offer tips and tidbits to an interior designer, for example. Or maybe you can write a how-to guide for people who want to build a shed for the first time. Maybe you could even write an eBook teaching DIY projects. Whatever you’re good at, think about what you can offer to the audience that might be interested in those types of projects.
Increase Your Traffic: Even though you can write guest blog posts that are aimed at gaining readership for your own website or blog, you can also increase your traffic by targeting your guest posts to a larger audience. After all, one of the main goals of guest blogging is to attract readers. You might also have a lot of traffic coming to your site already, but you can easily grow that traffic even more by targeting it to a broader audience. One way to do this is to find other blogs that are in similar niches as your own. If you read enough other blogs, you’ll come across ones with very loyal audiences. By giving these readers a link to your own site, you’ll not only increase your traffic a bit, but you might find that you also increase your sales as well.
Make a Pitch: One of the best ways to pitch a guest post to another blog owner is to make it seem like you have something to offer them. Do you have some great advice for them that they’d like to know? If you can’t think of anything else to give them, then consider pitching them the URL to an ebook you have created. This is an excellent way to build trust between you and the other blog owner, and it also gives them a chance to learn more about you and your work. If the guest blogger doesn’t find what you have in your book, then you’ve just done a favor for them as well, because they’ll get the link they were seeking.
These are just a few of the tips you can use when it comes to using guest blogging to promote yourself and your business. Guest blogging is a great way to gain exposure for your blog, but in order to be successful, you need to make sure that every guest post you do is aimed at your own target blog. Use the suggestions above, and don’t hesitate to pitch to multiple bloggers instead of just one. It’s a great way to spread the word about your own business, and it may actually help you sell more of your products!