HOW TO MEASURE THE IMPACT OF A LINK?

Acquiring links in SEO is a real job that takes time, method and discernment. Indeed, to have a link profile that Google likes, you need to avoid extremes:

The compulsive netlinker method, “Well the guy, he sees a link, he puts it down. », Who does not reflect for a second on the merits of his action;
The paranoid netlinker’s method, “Hmm, do you personally know the publisher of the site? », Who wants to know everything about a site before creating a link and who ends up either with an empty profile, or by taking 10 hours to make three links.

Instead, measure the possible impact of the link by quickly and concretely analyzing several criteria.

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WHO WILL MAKE A CONNECTION TO ME?

If Omar Sy, the favorite man of the French, talks about you, it is not the same as if your neighbor Robert, whom no one knows, does. The same goes for links. It is always best to get a link from a site that itself has a strong reputation. How to determine it?

TRUST FLOW, THE HOLY GRAIL OR THE SCAM OF THE DECADE?

For many people, knowing if a site is good is knowing its Trust Flow (also called TF). This data, created by Majestic, is an index of confidence, while the Citation Flow is a quantitative data. To calculate it, the tool started from a manual list of sites deemed to be trustworthy. Sites with a close link to these trusted sites score higher.

To access TF, there is no need to have a subscription. Majestic grants several free daily searches. However, we strongly recommend the subscription to have other data (Topical Trust Flow, list of backlinks…).

Majestic data view without subscription.

A correct TF is greater than 15 and a good TF exceeds 30, while the ratio between Trust Flow and Citation Flow should exceed 0.8. But, if this index is very interesting, to rely on this data alone to judge the relevance of a link is nonsense.

TOPICAL TRUST FLOW, THE INDEX OF REASON IN SEO

The Topical Trust Flow (TTF) is for us a better witness than the TF. If you follow the field of SEO, you know the importance of semantics. For a site to be considered relevant in a theme, it must contain rich text dealing with the subject as much as possible. Even better, your structure should be siled . If a page mentions “trout fishing”, there is no question of internal links constantly sending it to “game hunting” or “mushroom picking”.

So why wouldn’t we think the same way with backlinks? Why put a link on a site dealing with real estate if your site sells electronic cigarettes?

To find out the relevance of the potential referent domain, analyze its TTFs. For example, this site, with 600 referring domains, is a great place to post a guest post for your animal site … much less if you want to promote your home decor blog.

TTFs for themed backlinks!

The TTF is a more precise value. Take it into account and above all, don’t make the mistake of focusing on the domain name. It is not because a site is called X that Google understands its theme like X. It is its links and its contents that categorize it.

THE NUMBER OF REFERRING DOMAINS

All these data should be put into perspective. Indeed, a few listings in directories can inflate your indices. However, can we say that having a link on a site which has a TF of 18 based on 5 directories is a good idea?

Always look at the number of referring domains and the number of different IPs.

Nearly 1000 referring domains, a quality index. Before embarking on a natural referencing strategy, training is essential! Several methods are possible. You can hire an SEO consultant who offers training, take training in a school or take online courses. The choice is yours. Buy Edu Links

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NO DATA IS PERFECT

Always be aware that data is not flawless. For example, Majestic does not list all the links on the web, the calculation methods of its indices may change, some links marked as “deleted” still exist … It is also possible to block the crawler of Majestic. This is done in particular to make it more difficult to trace a network of private sites.

These issues are also inherent in all the tools that we cite in the following paragraph.

NO MAJESTIC, FIND ALTERNATIVES

Many SEO agencies have a Majestic or SEObserver subscription (which includes Majestic data). However, if you are an amateur blogger who wants to work on your popularity, the cost is significant and free solutions exist and if you are not a fan of the Majestic interface, two other paid tools offer an alternative.

GOOGLE PAGERANK

A few years ago, the Pagerank Toolbar made it possible to view an estimate of the Pagerank in one click. As of 2016, even though its latest updates date back to an older date, it’s officially dead. Google still uses it, but you can’t know about it. TF is assumed to be the closest indicator.

From the Penguin filter, the anchor is uranium. Its power is strong, but it must be wielded with intelligence. When the compulsive netlinker is delighted to put 30% optimized anchors to go up like a bullet in the first positions without thinking about the next day, the paranoid shuns them and prefers to put anchors like the name of the brand or “here”, “in article ”, etc.

Again, the happy medium is the correct answer:

Optimize your anchors for your best links (example: an article on a reference site in your field);
Make semi-optimized anchors like “to create your website” or “the development of a website”, rather than “creation website”:.
Keep natural anchors. When an average Internet user makes a link, he does so either by putting the URL directly, or by using the name of the site or some other generic word, do that too.

The goal is to stay natural, while not being …

A GOOD LINK IS CONTEXTUALIZED

A good link is contextual, that is to say that it is inside a content dealing with the theme. This is how it best expresses itself and benefits you the most.

Therefore, focus on links that are in a rich and informative article. Conversely, avoid, or in very small quantities, (contact our Google ads expert) links in footer or on pages listing a multitude of URLs. It is often advisable to find articles where we talk about your competitors, because then you can get a link as well. But, it’s even better to have a great bond than they can’t. If you want to overtake your competitor, you surpass him, you don’t just imitate him. ( contact our social media expert) All of this data is very interesting, but hardly relevant. Indeed, to output this data, Alexa is based on a sample of Internet users and like political polls,

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