How to Market Your Invention
You have come up with an invent idea, but how do you market it? Helgeson recommends that entrepreneurs test their inventions with consumers in order to receive honest feedback. They should also choose an original business name and trademark it. Here are a few steps to help you with this process. After all, the more people who know about your invent idea, the more likely you are to see it succeed.
Prewriting
Prewriting an invention idea is an important step in the invention process. It helps you develop your initial idea and determine the purpose of your invention. You will also want to consider your intended audience. Similar to classical rhetoric, this process will help you refine your initial idea and identify sparks for further development. After prewriting, you can start working on the final product.
It’s important to remember that this process isn’t linear. It’s usually messy, much like quilting, with bits and pieces of fabric strewn everywhere. Nonetheless, it’s a necessary step in the invention-writing process. Prewriting is similar to preplanning an essay draft, and it’s a great way to capture your thoughts and ideas.
Market research
Before launching a new product, it is crucial to conduct market research. This will help you decide whether your idea is worthwhile. If not, it will help you pivot and create a better product. Market research should be based on a clear objective. This will help you to define the primary and secondary data sources.
Most inventors start with a general idea of their target market. For instance, if their idea involves a video game, their target audience is likely to be pre-teens and teenagers. But market research can reveal some subtle details. For instance, a tool belt that is a favorite of twenty and thirtysomething men may have a huge market potential among women.
Business name
Think about the brand image that you want to project for your business. A catchy, memorable business name can make a lasting impression on potential customers. It should also evoke positive feelings and associations. Consider the competition in your niche. Those who are ahead of their competitors will have an edge in attracting customers.
You can create a unique name for your company by using a word or spelling that is not used by other businesses. Try alliteration to make your business name memorable. You can also use rhyme schemes to create a connection with your product or company. For instance, if you’re planning to launch a restaurant chain, you can choose a name that includes the words “Laughing Planet” and “Turning Leaf.” Think of popular sites that use words that rhyme or are descriptive. For instance, Tumblr is a popular blogging site. The word is “Tumblr” and the word is “Tumblr.” That’s not only catchy, but it’s also short and easy to remember.
Patenting
The first step in patenting an invention idea is registering it with the patent office. Generally, patents are issued in the name of the inventor. However, it is important to note that an employer may have contractual rights to an invention. Although the patent is issued in the name of the inventor, the employer may sue for breach of contract.
You must also include all relevant information about your invention in your patent application. This includes a detailed description of the product and how it works. You must also include a statement stating that you are the original inventor of the product. Once you’ve submitted the form, you will receive an authorization code and reference number.
Finding an investor
When you have a great invention idea, you will need to find an investor who will help you bring your product to life. A potential investor will be interested in the concept, as well as the person behind it. It will be best to find a person who has experience with the idea and a good track record of success.
There are many different ways to find funding for your product. One of the most common methods is crowdfunding. You can use websites like Fundable and Crowdfunder to find people who are willing to contribute to your idea. Another option is to find angel investors who can give you one-time seed capital, and even provide ongoing financial support.
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