Amazon has become a comprehensive eRetail solution that requires sellers to expend extensive efforts to establish their brand presence. Amazon PPC is a critical cog in that wheel.
- Amazon advertising sales noted over 2X growth in 2020 and 2021 with a 9.87% average ad conversion rate.
- A majority of sellers use one or the other form for PPC ad campaigns on Amazon.
- And, nearly 32% of sellers plan to spend more on Amazon PPC in 2022.
In a nutshell, PPC management is critical to succeeding on Amazon. And, Amazon virtual assistants are the best tools to get this done efficiently and cost-effectively, as is evident from the growing trend of hiring VAs. But, while hiring an Amazon VA requires careful consideration, it is equally important to understand how to manage your PPC campaigns using remote resources.
Here’s a quick guide to help you!
Why Is An Amazon Virtual Assistant Important?
An Amazon VA is useful for many reasons, but the crux of it all boils down to time and cost.
For instance, think of how much time Amazon PPC management takes. If you hire someone to do that job at a reasonable price with minimal monitoring or intervention from your end, wouldn’t that be better for you and your Amazon store?
PPC is a sum of many activities, like campaign setup, keyword value analysis, bid management, ad creation, audit, etc. Even when you know how these elements work, thorough keyword research and mass PPC content updates will take up most of your time. PPC campaigns also require frequent performance-based updates to maximize their profitability. Taking out that much time for Amazon advertisements & PPC may lead to you ignoring other business-critical tasks, which will be counterproductive in the current competitive landscape. A VA helps you in that case as well.
Thus, hiring an Amazon virtual assistant for PPC management is beneficial for sellers in more ways than one.
Where To Find A Suitable Virtual Assistant For Amazon PPC Management?
There are two best ways to find the right Amazon virtual assistant:
⇒ Amazon Virtual Assistant Agencies
One of the best and most effective ways to find an Amazon PPC virtual assistant is networking and asking for referrals. While looking at recommendations, you will definitely find the right candidate.
For networking, you can consider posting your hiring requirements on platforms like LinkedIn, Slack, and Facebook. Also, you can directly head to popular websites that connect you with virtual assistants around the globe, like Freelancer, Upwork, Fiverr, etc.
|Note: You’ll only get maximum relevant candidates when you specifically mention what you are looking for in an Amazon PPC virtual assistant.
Amazon Virtual Assistant Agencies
Amazon virtual assistant agencies maintain a team of skilled and experienced professionals, including virtual assistants for eCommerce PPC management. Hiring through such an outsourcing agency is also a safer option because there is a lot of accountability involved here. There are dedicated managers for every VA so your monitoring responsibilities are also reduced. However, the most significant advantage of hiring through an agency is that you get the opportunity to change virtual assistants as and when required.
How To Manage Amazon PPC Virtual Assistants For Effective Business Results?
Amazon Pay-Per-Click is highly specific to the marketplace and individual Amazon stores. The reason is that every eCommerce business is at a different phase in its life-cycle and hence, has different targets and objectives. Therefore, even for virtual assistants with extensive PPC management experience, it can be challenging to cope.
Thus, below we have mentioned the primary tasks an Amazon pay-per-click VA should assist you with and how you can train them accordingly to produce the results you want.
⇒ Product Portfolio
Before assigning tasks to hired Amazon VAs, make them review your product portfolio. They should know in detail all your product and major listings – popular, in-demand, best-sellers, and even slow-selling ones.
Also, let Amazon virtual assistants know which listing you prefer most because this is essential information for PPC budget allocation. Additionally, if you have any product launch ongoing or planning to start a new product line, ensure the remote assistant you hired knows that. With this information, Amazon’s PPC management expert will strategize accordingly and provide the best business results.
⇒ Existing Ad Campaigns
Familiarize Amazon PPC virtual assistant with all your existing ad campaigns. Regardless of how many campaigns you have, this is a time-taking task. Thus, instruct your Amazon VA to split ad campaigns into sections and focus most of their time on analyzing underperforming, budget-bleeding ad campaigns.
⇒ Delegate Tasks
Before you hire an Amazon PPC assistant, figure out the tasks you want to assign to these resources. Do you want them to take over the entire Amazon PPC management? Do you only want to delegate periodic bid optimization? Or, do you want an expert to modify your existing ad campaigns? There are numerous tasks correlated with Amazon PPC management.
For better assistance, here’s a list of major PPC management tasks you can delegate to Amazon pay-per-click VAs:
Assign the tasks you want them to execute, and briefly describe your expectations from each. This will allow you to monitor their performance later on.
⇒ Software & Tools
Do you use any tools or software specifically for Amazon PPC management? If yes, give your hired virtual assistant access so they can acquaint themselves with the functioning of those tools or software.
If you don’t have access to any tool or software, ask your virtual assistant what tools or software they need for proper functioning. This will help you know what strategies and techniques virtual assistants are planning to execute and how they will ensure performance and profitability.
⇒ Budget Management
Budget management is integral, especially in Amazon PPC, because improper PPC budget management can cost your business a fortune.
Thus, set a defined budget for your Amazon advertisement campaigns, and ask your virtual assistants to bid within limits. Also, mention how alterable your campaign budget can be. This will allow Amazon PPC virtual assistant to allocate your monetary resources most effectively.
Amidst all, try not to restrict Amazon virtual assistants with a smaller budget, but also ensure they know their limits, so they don’t bid blindly.
⇒ Bid Optimization
Undeniably, the core part of Amazon PPC management, bid optimization, is where it gets challenging. There are limitless strategies for PPC bid optimization, many clashing theories on when to bid, which campaign to bid on, and how frequently to bid.
But the answer depends on two factors- how your ad campaigns perform and your business objectives. When it comes to bidding, you either have strategies and schedules that work well for you, or you’re hiring a PPC management expert to handle bid optimization to enhance business processes.
If you have your own bid optimization schedule that works exceptionally for you, then let Amazon VA know that schedule too. For example, we optimize our bids twice a week on Tuesday and Thursday using XYZ PPC management software for two different marketplaces.
Besides, here are a few important pieces of information you need to provide to Amazon VA before actually delegating them the job:
- Which campaigns to optimize
- How frequently to optimize
- How to optimize
- When to optimize
Final Thoughts: Hire Virtual Assistants For Effective Amazon PPC Management
Amazon PPC is time-consuming and a highly strategic activity, owing to tasks like frequent bid optimization and campaign maintenance. As an entrepreneur, you will not always be free and available to handle this and hence, won’t be able to make the most of the opportunities that can take your business to great success heights.
And, if you have zero experience in Amazon PPC, then you’ll have a road full of hurdles ahead of you. You’ll have to spend days learning all about PPC management before you can even initiate campaign optimization. This is why hiring Amazon PPC virtual assistants is a worthy and long-term investment, especially if you are vying for a global reach across this marketplace. Just make sure that the Amazon virtual assistant company you use is capable of delivering on your expectations.
Hopefully, this article helped you build a strategy for making the most out of an Amazon virtual assistant for PPC. Comment down to share what you thought about this!