How To Improve Your ROI With eCommerce PPC Management

It doesn’t matter whether you are a veteran or an amateur in your business field, a true entrepreneur will always be open to learning new things. Entrepreneurs never miss a chance to learn new tactics that can help them double, triple, or even seven-fold their ROI. This article is essential and will inform you about the key points of eCommerce PPC Management as well as some PPC practices that could be a game-changer for your business. Let’s start.

What is PPC Marketing?

PPC is an online marketing strategy for eCommerce stores that requires an advertiser to pay a set amount of money to Google every time a user clicks their ad.

Search engine advertising, also known as Google ads, is the most popular type of PPC. This involves advertisers paying Google to place their ads on the search engine’s sponsored links. When users search for specific keywords related to your company, this is called search engine advertising or Google ads. If we bid on the keyword “white-label service”, our ad may appear at the top Google result page. This will drive more traffic to our site. Although the idea of paying Google for an advertisement might seem daunting, if PPC works appropriately and you get several clicks on your ads, it will be worth it. You get more visits to your website than you pay. Assuming that we pay $4 per click, the total clicks result in $400 in sales. Don’t you think this is a huge profit?

A winning PPC campaign requires many aspects. These include researching keywords and organizing them into campaigns and ad groups. Finally, setting up a landing page that converts is key. Google will charge you a lower price for an ad click when you create creative PPC campaigns that are relevant and well-targeted.

What can we do to increase our sales with PPC marketing?

PPC advertising has a good ROI for companies. There’s always room to improve. To increase your sales, you should keep improving your PPC marketing performance. These are some tips to help improve your overall ROI.

1. Eliminate Keywords That Are Not Performing

Low-performing keywords can cause a lot of damage to a PPC campaign. Companies need to examine the keywords and identify those that are affecting the campaign’s performance, then remove them. These are the indicators for low-performing keywords:

Low Impressions
Low clicks
Low conversions

These indications are often combined to find keywords. You might find a keyword that generates hundreds of impressions, but no clicks. You might also find a keyword that generates clicks, but not conversions. It’s better to change them up and add more-performing keywords.

2. Manual Bidding Can Optimize PPC Bids

This tip is about bidding strategy when designing PPC campaigns. Google Ads has automatic bidding options, but manual bidding allows you to have the most control over your campaigns. If you want to improve your PPC performance using manual bidding, you must regularly review your campaigns. You could end up with under- or over-bidding which could reduce your ROI.

Focus on campaigns with at least 30 days of data to start a PPC optimization strategy. This will provide you with the information you need to set your bids.

After you have completed your research and calculated, you can switch to manual bidding on Google ads.

Select Your Campaign.
Click on the “Settings” link in the right-hand sidebar menu.
Choose ‘Bidding’ & ‘Change Bid Strategy’.
Choose ‘Manually Set bids’ from the ‘How do you want to get conversions’ dropdown menu.
Click “Save.”

After you have updated your settings, click on ‘keywords” from the menu bar. Save changes and update the maximum bid for each keyword.

3. Create A Dedicated Landing Page

Landing pages are the page you send to your buyer after they click on your PPC ads. Your PPC performance is dependent on landing pages. If you want your campaign’s performance to be high, landing pages must be relevant, functional, and fast. You can increase impressions, clicks, and converts by having a dedicated landing page. When designing a landing page, remember the following.

Does the page relate to your ad
Is the page loading fast?
Is the page loading correctly on different devices such as tablets and phones?
Is it easy to navigate the page and use it?
Is the page copy detailed on the ad copy in the advertisement copy?

4. Try A New Ad CopyAd

Copy can make or break your campaign. A PPC tip you should never ignore is the creation and testing of new ad copy. Try new headlines and descriptions to get your users to click on your ad and take action. These tips will help you write a compelling ad copy.

Use power words such as “free”, “simple,” and “guaranteed”
Mention the number of satisfied customers or the shipped orders.
Use the “you” address to speak directly with users.
Add targeted keywords.
Help with household cleaning or target emotions.

5. Update Account Structure

Account structure might get disorganized over time, even if you master it. It is important to keep an eye on your account structure. This PPC tip can help you improve your PPC campaign. The following account structure is used by Google ads.

Ad Accounts
Campaigns
Ad groups
Advertisement
Keywords

6. Take a PPC Audit

A professional review is a great way to increase your PPC performance. It can be difficult to conduct an in-house PPC audit if you are already unhappy about the campaign’s performance. A PPC audit will give you a fresh perspective. In some cases, you may even receive a complimentary PPC audit. To avoid a poor-performing PPC campaign, get an expert PPC audit today.

The following PPC campaign optimization tips will allow you to get better results in online advertising. This will increase sales and generate higher revenue.

How Can Ecommerce Marketing Services Help To Increase Sales?

You can increase sales and drive more traffic to your eCommerce shop with marketing services.

SEO for eCommerce: Two-thirds (32%) of Google users search online before buying, so being top in Google searches matters.

Paid Media: This is a great strategy to generate leads. This approach allows us to make products available at the right times for the right customers.

Content Marketing: The digital world has its limitations when it comes to online shopping. It is impossible to have real-time interactions with vendors and their products. Content is the only way to attract buyers. Content marketing involves educating customers about your products and services through blogs, infographics, or videos.

Social media marketing: We all know the power and potential of social media. Half of all social media users purchase a product after seeing an advertisement on Facebook. Many users also click on Instagram ads to purchase a product.

What is eCommerce PPC Management?

eCommerce PPC management, as the name implies, is the process of managing and controlling PPC advertising spending for an eCommerce company. This involves strategy-making, ad purchasing, and execution of an ad plan to minimize overall expenditure. Effective PPC management requires constant monitoring. It can be managed by either the eCommerce vendor or the owner of the website. Or they may hire a team of specialists to handle PPC purchases on behalf of the company.

PPC marketing is a popular investment for small and medium-sized businesses. PPC marketing is a major traffic and revenue driver for eCommerce businesses. You need to plan PPC marketing in order to stay ahead of your competition, especially in eCommerce.

Conclusion

An eCommerce marketing service is essential for anyone new to the industry. It will help you establish a reputation in the public eye. Online shoppers need to feel confident in your products and services. It is a good idea to hire a Google PPC agency that has previous field experience. They can assist you with the entire process with their team. You might end up paying more if you do not have the necessary resources or knowledge to handle everything yourself. A PPC marketing agency is the best choice to save time and money.

Contact ioVista Inc., a digital marketing agency with over 1000+ successful projects, to help you increase your sales by up to 7X. We work with you to develop customized marketing strategies that meet your goals and needs. We are experts in creating strategies to increase traffic to your eCommerce site and generate revenue. We offer SEO, SMM and Content Marketing services, as well as PPC services. White-label marketing is also available. You don’t need to be worried about ioVista Inc. We’ll show you that ioVista Inc. is the right place to bet.