Pinterest is a great way for bloggers to get their content seen and re-pinned. However, it can be discouraging to see that your pins aren’t gaining much traction.

If you’re new to Pinterest, there are some key steps to help grow your account. These tips can help you to gain a strong following on Pinterest and make the most of your time there!

Keyword Research

Pinterest is a search and discovery platform, so keywords are important for ensuring that your content is seen by users. When you know how to add Pinterest keywords to your content, it can help you generate more traffic and leads for your business.

The best way to find keywords for your Pinterest account is through keyword research. You can do this in several ways, including using the Pinterest search bar or with a tool like Pin Inspector.

Keywords can be found in a variety of places, but the two most important areas for adding Pinterest keywords are your board titles and your board descriptions. These areas are where you’ll need to use long-tail and niche-specific keywords to ensure that your content shows up when people search on the platform.

Creating Pinnable Images

Pinterest is a visual search engine, and images are a big part of their algorithm. So, it’s crucial for Pinterest bloggers to create pinnable images.

There are lots of image editing tools out there, but I recommend Canva. It’s easy to use and doesn’t require a steep learning curve.

You can even purchase Adobe Photoshop if you need more options and tools, but Canva is perfect for beginners and non-designers.

When creating your images, be sure to use high-quality photography and professional-looking graphics. Avoid using stock photos if possible, and don’t overwhelm your pins with too many elements.

Optimizing Your Pins

Optimizing your pins is one of the best ways to get more traffic from Pinterest. This is especially true when you’re trying to grow your blog’s reach on the platform.

Make sure your pin titles and descriptions include search-optimized keywords (as opposed to generic or keyword-stuffed copy). These enticing keywords help potential readers find your content when they’re looking for something specific on Pinterest, which can lead to more clicks.

Besides including relevant keywords in your title and description, you should also use them throughout your pin’s body. This helps Pinterest find your content in related searches, and it will also help users identify your image as a match for their search terms.

Joining Group Boards

Joining group boards can be a great way to reach new audiences and drive traffic to your blog. However, you must be careful about how you use them.

Ideally, you should only join high quality group boards that are relevant to your niche. You should also unjoin any that do not bring you results.

To find group boards, you can search by keyword or by category. You can also read the board description and the collaborators’ profiles to find out their niche, target audience, and reach.

Sharing Other Pins

Pinterest is a bookmarking and content sharing website that can help you drive tons of referral traffic to your blog. It’s also a great way to build relationships with other bloggers in your niche and find opportunities for collaboration.

You can share other pins on Pinterest by pinning their images to your own boards. This is a great way to promote another blogger’s content and give credit where it’s due.

Ensure your pin is optimized, branded, and written effectively by including relevant keywords in your description. It’s also important to include alternative text (alt-text) for those who are visually impaired or use a screen reader.

The most effective pins have a short, eye-catching description and a high-quality image. It’s also important to add a link to your website in the description, as well as a hashtag.