Getting your brand or story featured on high-authority news platforms like Yahoo Finance, Business Insider, Reuters, or AP News can significantly boost visibility, credibility, and traffic. However, earning placements on such platforms isn’t just about writing a press release — it’s about leveraging the right distribution strategies and tools that connect your story with verified media outlets.
This guide walks you through the steps and strategies to get featured on major news sites using press release distribution services — and how to do it effectively.
Why Press Release Distribution Still Matters
A professionally distributed press release can be a powerful asset in your marketing and public relations toolkit. When done right, it not only gets your story in front of journalists but also improves your search engine visibility and brand recognition.
Key Benefits of Using Press Release Distribution Services
- Wider Media Reach: Top-tier distribution services have access to thousands of journalists, newsrooms, and digital publishers.
- Improved SEO Performance: Backlinks from high-authority domains can improve your domain authority and rankings.
- Brand Credibility: Being featured on trusted media sites enhances your business’s legitimacy in the eyes of consumers and investors.
- Targeted Distribution: Services allow you to distribute by industry, region, or language — reaching the right audience.
Step-by-Step: How to Get Featured on Major News Sites
1. Craft a Newsworthy Story
Press release distribution won’t work unless your story is genuinely worth covering. Journalists and editors are selective — they want stories that matter.
What makes a press release newsworthy?
- Product launches or major company milestones
- Partnerships, acquisitions, or funding announcements
- Industry reports, surveys, or trend insights
- Awards, recognitions, or notable events
Make sure your press release focuses on a specific, relevant, and impactful message.
2. Write a Professional and SEO-Optimized Press Release
A high-quality press release is clear, concise, and structured for both readers and search engines.
Key elements to include:
- Compelling headline with your target keyword
- Strong lead paragraph summarizing the news
- Supporting quotes from executives or partners
- Multimedia like images or logos (if allowed)
- Boilerplate about your company
- Contact information for media inquiries
Use your primary keyword — such as press release distribution services or get featured on major news sites — naturally in the title, subheadings, and body.
3. Choose a Reliable Press Release Distribution Service
Not all distribution services offer access to major media sites. To get featured, you need a trusted newswire with partnerships across high-authority news platforms.
Top features to look for:
- Guaranteed placements on Yahoo Finance, MarketWatch, AP, or Benzinga
- Regional or global targeting
- Option to add multimedia
- Detailed distribution reports
Some well-known services that provide such features include:
- GlobeNewswire
- Business Wire
- PR Newswire
- EIN Presswire
- Monday Newswire (known for its affordable plans and crypto/finance-focused reach)
Always verify the list of media outlets before purchasing a package.
4. Optimize for Journalists and Search Engines
Your press release should appeal to both human readers and algorithms.
Here’s how:
- Include relevant industry keywords
- Add internal links to your brand’s landing pages
- Use clear subheadings for easy scanning
- Keep it free from jargon — clarity trumps complexity
- Include statistics or data to add credibility
Journalists often use press releases as a source, especially if the information is well-structured and data-driven.
5. Submit at the Right Time
Timing affects the visibility and pickup rate of your press release. Avoid weekends and public holidays. Ideally, aim for Tuesday to Thursday mornings — when editors are most active.
If you're targeting financial media, release your announcement before market hours (around 8:00 AM EST).
6. Promote Beyond the Distribution Service
Don’t just rely on distribution alone. Take an active role in amplifying the press release.
Tips to increase exposure:
- Share it across your brand’s social media channels
- Send it directly to targeted journalists or bloggers
- Publish it in your media or press section
- Repurpose it into a LinkedIn article or blog post
The more signals you generate, the more likely it is to get picked up by editors and linked by others.
7. Track Results and Measure Impact
After the press release goes live, monitor its performance using analytics and media tracking tools.
What to track:
- Number of pickups and placements
- Referral traffic to your website
- Backlinks generated
- Domain authority improvements
- Keyword rankings (if applicable)
Most reputable press release distribution services offer a detailed report listing where your press release was published.
Final Thoughts
Getting featured on major news sites using press release distribution services is entirely achievable — if approached strategically. Start with a compelling story, write with clarity and SEO in mind, and choose a distribution partner that guarantees visibility across credible media outlets. With the right execution, a single press release can lead to increased brand authority, search rankings, and trust from your audience.