How to Find Local Copywriters

Copywriters create marketing content for websites, social media, and physical text materials like books and pamphlets. They can work with a wide range of industries. In addition to their creative duties, some local copywriters are skilled in search engine optimization writing practices. This helps them optimize copy for local searches, resulting in higher visibility for businesses and increased engagement among their target audience.

It’s also helpful for local copywriters to understand their area and audience. They’ll know about the events that matter to their target market and the specific language and phrases that resonate with them. This allows them to build empathy with their audience and convey that they have the same concerns as their customers. For example, the copywriters at First Round Capital use their language to empathize with the challenges that startup companies face. This makes them seem human and approachable while making their service seem highly personalized.

Local Copywriters
The best way to find local copywriting jobs is to keep your ears open and pitch clients whenever you hear about them. This can be in person, over the phone, or on a Skype call. It’s fine if they say no; you can always try again in three, six, or nine months. This strategy will also help you build your portfolio and get some experience before you start charging more. Copywriters are a valuable asset to any business, so make sure you keep your options open and continue to network!