How to Do Lawyer Marketing Right
Taking the time to put some thought into your lawyer marketing strategy will pay off in the long run. Whether you’re new to the practice or you’re looking for some inspiration, there are a few tips you can use to get started.
Social media
Despite the popularity of social media, lawyers should not try to market themselves on these sites. While they can be effective channels for selling goods and entertainment, they’re not the best for marketing law firms. Instead, it’s crucial to focus on creating a strong brand.
To promote law firms on social media, it’s important to understand your audience. It’s also vital to establish trust. If you can show that you are a leader in your field, your potential clients will have confidence in your services.
One way to start is to analyze what other lawyers are doing on social media. You can do this by looking at their posts, engagement, and performance. Take notes and look for content that gets a lot of engagement and is worth sharing.
Blogs
Creating a lawyer marketing blog is a great way to communicate with potential clients. It provides you with the opportunity to share information about your law firm, the legal industry, and the latest news in your area of expertise.
When writing your blog, it is important to find keywords that are relevant to your firm. These keywords will help you rank on search engine results pages. You can do this by using a keyword research tool such as Google Keyword Planner. This will give you a list of other websites that are ranking for those specific keywords.
It is also important to update your old posts. This will keep your clients informed and increase your search engine rankings. This can also improve your trust levels among members of online legal communities.
Whether you’re trying to grow your law practice or find new clients, LinkedIn is one of the best tools for making connections and generating leads. It’s also a great way to learn about the latest legal trends.
You can use LinkedIn to promote your law firm, publish your own content, and connect with people you already know. You can also connect with local businesses, agencies, and organizations.
You can also use LinkedIn to post job openings. LinkedIn allows you to target potential clients by geographic region, industry, and education. When you advertise an open position on your profile, all of your connections will receive the opportunity to apply for the position.
While it’s important to create and share useful content, you don’t have to spend all of your time doing so. You can also use paid advertising and automation services to help you achieve your goals.
Live chat
Having a live chat on your law firm website is a great way to interact with potential clients. Not only does it offer a convenient service, but it can also boost conversions. In addition to boosting your conversion rates, live chat can be used to improve brand loyalty and customer satisfaction.
Live chat is particularly useful in the legal industry, since people often need help in a hurry. This includes people who are going through a divorce, recovering from a personal injury, or pursuing bankruptcy. During these times, they may not want to call a number on their phone, and they’re looking for instant, reliable answers. By offering a live chat option, you can address these situations and provide an immediate solution.
One of the best benefits of a live chat is the instant feedback it gives. You can track how long visitors stay on your website, how they respond to your chatbot, and the amount of time you spend talking with them. These metrics can help you determine whether the lead you’re acquiring has any real potential.
80/20 rule for referrals
Investing in processes and technologies that encourage referrals is a good way to boost your firm’s bottom line. This is a great opportunity for your attorneys to demonstrate their value to clients, and to cultivate relationships with other professionals who can offer your firm leads.
The 80/20 rule is not as cut and dried as you might think. Aside from the obvious, you need to put some thought into your referral efforts, and make the effort count. This includes tracking your referrals, and ensuring that you are providing personalized follow-up. This will give you an idea of how you spend your time, and a corresponding improvement in productivity.
The 80/20 rule is also helpful when it comes to managing your firm’s resources. The best ways to accomplish this include: outsourcing tasks that do not need to be done in-house, and implementing systems that monitor how long your lawyers spend on various activities. By focusing on a few key areas, you can improve your bottom line without spending a fortune.
