How to Create a Banner for Printing

A banner grabs attention like no other type of print material. It’s a versatile marketing tool that can redefine a wall, fill a window, or be used at an event as a backdrop. With the right messaging, banners can communicate brand or product details, inspire customers, and drive traffic to specific locations.

The process for creating a banner begins with choosing the proper printing material. Options include vinyl, fabric, and mesh. Each material has its own benefits, ranging from durability and weather resistance to flexibility and weight. For banners that will be displayed outdoors, a vinyl option is durable and works well with wind. For indoor events or short-term use, a fabric option offers lightweight flexibility. Mesh is breathable and stretches with the wind, making it an excellent choice for outdoor use or for larger leaderboard banners.

Once the materials have been chosen, the design process begins. To keep your design streamlined, make sure to choose an uncluttered banner template. Also, when editing your design, leave a margin of “bleed” around the perimeter of your work to ensure that any text or background texture extends all the way to the edge of the finished banner. Finally, choose a file format that is compatible with your printer (TIFF, PDF, or PSD).

As with any other print project, it’s important to proofread your banner and ask a trusted friend or colleague for a second opinion. Once you’ve approved your banner, download a PDF proof to see what it will look like before it goes to print.  banner printing