How to Choose the Best Gym Location for Your Business?

ByAdrian Stappord

If you’re thinking about opening a gym, then you’ve probably already considered everything that goes into a business plan, including an ideal gym space for rent. But what if we told you there were more?

Let’s consider the factors that may make or break your fitness business:

  • Location: Location is key—this is something you know already. But what kind of location are we talking about? What makes one location better than another? Is it near a park? Is it close to public transportation? Are there other businesses nearby that will help draw customers in? And how much rent are you going to pay for it? All of these things matter, so get them right!
  • Amenities: What amenities will your gym offer that no other gyms in town do? This is an important factor when you book rental space in Vienna because it can help set you apart from the competition and attract new members who might have yet to consider joining. After all, they needed to realize what they were missing out on at other places nearby which don’t offer these same amenities as yours.
  • Proximity to other gyms: If you’re opening a gym next to another, you’ll want to ensure that it’s just a short distance. That will allow your customers to choose between two gyms rather than just going to the closest one. If they choose the closer one, though, they might be more likely to visit yours since it’s so close.
  • The area around the gym: Another thing to remember is the amount of foot traffic around where you want your gym to be located. If many people walk around, they will probably see your sign advertising your new business and come check it out! However, suppose there isn’t much foot traffic around where you book rental space in Vienna for your gym. In that case, people might not even see your sign unless they’re looking for something specific, like that particular type of business (in which case they might not know what type of business it is).
  • Cost: Last but not least is the cost! You’ll want to consider how much money you have available for rent and other expenses (like utilities) and what kind of clientele would be willing to pay those rates without complaining too much.                                                                                                                               

Finally, the type of equipment you have will greatly impact what kind of space you need when looking for a gym space for rent. If you’re doing lots of cardio or weightlifting, then you’ll need more space than if all your clients are interested in yoga or pilates.