How to build the best analytics experience for your SaaS product

According to a Ventana Research report, 72% of line-of-business users think it’s important to have analytics embedded into the applications they use throughout the day. While every SaaS product varies in its core features and audience, all gather a lot of useful data. Your users’ need for that data may not be apparent at first (unless your product is centered around data collection, like a CRM tool that optimizes lead journeys), but making analytics an equally high priority can only benefit, not hurt, its value.