https://www.sataware.com/mobile-app-development/how-to-best-plan-to-develop-a-mobile-app/

Mobile apps are a smart strategy to keep your customers engaged with your brand. An app offers your customers a more acceptable way to browse, shop, and connect with a brand, offering easily reachable data right at their fingertips.

Customer Service & Support

A mobile app offers a more effective channel for your customers to get in touch and enlist with your brand. It helps to receive customer feedback and suggestion.

Personalized Channel

One important feature of a mobile app is that it provides businesses with the opportunity to personalize their communications, by leveraging user profile data, to engage their customers individually in real-time. By pushing notifications, businesses are even closer to simplifying direct communication with consumers.