How Suit Design Tool Enable Apparel Houses to Seamlessly Enter into Digital fashion World?
Despite digital fashion being in its budding stage, it is all set to impact the fashion industry. Recently, a lot of extremely innovative work has been undergone in this particular segment, yet there is room for more advancements that help in reducing the disparity with its widespread applications. Thus, many apparel brands and retailers have realized that they need to bring the gamified environments into the picture and offer more custom-centric solutions. The custom-made suits help clothing houses to keep their customers content and satisfied by letting them design every inch of the suit and its various elements, such as cuffs, collars, buttons, and others. Since the tool comes with digital features, fashion companies can also test the waters and experiment with their business model before they dive deep into the metaverse.
Suit Design Tool Helps Fashion Companies to Capitalize on the Latest Virtual Apparel Landscape
In recent times, the fashion sector has gone under a complete gamification zone; that is, most apparel brands have integrated game-mechanics into a non-gaming environment. Digital fashion has more scope for integrating visuals and sounds into a real-life environment to engage with visitors and enhance their engagement and participation. What makes this relationship even more intricate and clearer is that both the gaming industry and digital fashion offer virtual environments; as a result, they can provide a great source of entertainment while shopping online. This synergy between virtual fashion and the gaming world has existed since the inception of human characters in gaming, as, after all, all characters in every game need to wear clothes. Additionally, the kind of cloth they wear to cover their bodies often give vital clues for further information on the character. They are also tools to illustrate the wider environment in which the game is taking place, adding depth and richness to a digital realm.
The new-age digital reality is being conceived and designed by inside developing studios, and the next step is to involve bigger players and offer them the opportunity to customize their avatars that suits their tastes. This new feature introduces a sense of self-expression and personal aesthetic into the world of gaming. The notion is closely linked to the widespread popularity of games whose storylines follow one specific avatar, increasing the likeliness of a closer relationship between the player and character. These effects are especially more apparent in games that feature an avatar navigating an open-world environment, for instance, “World of Warcraft” and the “Grand Theft Auto” series. They can also include real-life simulation techniques, such as “Second Life” or the highly popular ‘The Sims’ games. These gaming platforms also lead to higher chances of direct identification with the avatar, as in many cases, they were idealized versions of the players themselves.
According to Statista, the gaming industry is currently worth approximately 178 billion US dollars, an increase from 70.6 billion in 2012. The statistics further suggest that it will continue to grow to 268.8 billion by 2025. However, this wasn’t the case when fashion brands had initially started the gamification of their product. Initially, people were hesitant to spend money on games. With the rising popularity of “League of Legends”, buyers gradually got accustomed to the new aspect of fashion and began spending money on these platforms. League of Legends is one of the biggest online games, with around 100-120 million active monthly players. It is free to play, but with an option to acquire in-game tender through legal tender, the game has generated 1.75 billion US dollars in 2020. These gaming platforms help people play with their virtual avatars and design their skins through various virtual representations. Likewise, the 3d suit designer offers customization solutions to apparel brands and lets their customers design clothes that fit their personalities and fashion style. Your users can seamlessly customize their apparel and preview it before placing the final order.
The collaboration between gaming platforms and fashion houses generates huge profits and offers huge potential for leverage for apparel and accessory brands. Therefore, many leading names in the luxury sector have jumped the bandwagon to join forces with the gaming giants. For instance, a few years back, Riot Games announced its partnership with Louis Vuitton with Nicolas Ghèsquière to design two exclusive skins or avatars. Similarly, Animal Crossing, which has been witnessing a huge surge in its popularity during the first wave of the pandemic, helped fashion labels reconnect with their buyers by picking up on the game’s appeal. Marc Jacobs and Valentino brought their designs to the game, later followed by brands like Gucci Beauty, Pandora, Ted Baker, and H&M, establishing a presence. Balenciaga and Prada have joined hands with Fortnite and have approached the digital world by offering buyers to experiment with their looks.
Conclusion-
It is obvious that fashion houses have recognized the huge appeal and potential for profits of offering digital pieces. The advancement of technologies has ensured that the journey that began with an encapsulated in-game world is gradually becoming our reality. The emergence of artificial intelligence and augmented reality is starting to become more widely available and applicable to our daily lives, opening up an entirely new potential market. These new-age solutions attract big fashion names and budding designers and fashion companies willing to try their hands on digital creation. The custom-made suits by iDesigniBuy help clothing companies transcend the realm of gaming and make way for more widely used applications. Its customization solution and digital features are becoming an entity in itself and enable apparel companies to adapt far-reaching strategies.
