How has Covid-19 changed the growth story of the Qatar Digital Fitness Services Market? : Ken Research
The fitness market in Qatar has witnessed strong growth with a considerable expansion in the number of boutique and budget fitness centers directly contributing to the economy. The rise in Personal Disposable Income, High Rates of Obesity, Rising Awareness about Health & Fitness, Increased Investment in Ladies Fitness Centres, Government Initiatives, and to overcome health issues such as diabetes and cancer have been the major key factors that drive the demand for fitness services centers in Qatar.
However, the global pandemic impacted the growth of the industry. But soon the market picked up pace as people started shifting to online mode to work out. This shift gave rise to the digital fitness service industry in Qatar. Here is a key insight into how COVID-19 carved the way for the digital fitness service market to thrive in Qatar.
1. Qatar Fitness Services Market is a largely under-penetrated market with less than 3.0% of the population actively participating in a Fitness Centers
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2. But Initiatives such as National Sports Day and Annual sponsored fitness events like Ooredoo Marathon are taken up by the Government to Raise Awareness About Healthy Lifestyle and Physical Activity
3. Presently, majority of the Population in Qatar, irrespective of age group participate actively in Regular Physical Activities such as Walking, Cycling & Gymming in Public Parks, Fitness Centers or at Home
4. However, gyms, studios, and fitness centers had to be shut as they became an “immediate suspect” for COVID-19 infection which impacted the Qatar Fitness service market
5. But, Fitness club owners grappling with declining memberships quickly caught on by offering on-demand and livestream group workouts through their own websites or with the help of social media
6. Brick and Mortar fitness centres are facing competition from online weight loss programs owing to growing prominence of social marketing and platforms that have started online fitness tutorials
7. As a result, the Qatar Digital Fitness Market has witnessed a tremendous growth of ~51% CAGR over the past few years
Some of the Intelligence Curated by Ken Research in Fitness Services Market Space:
- France Fitness Services Market Outlook to 2027F driven by increase in health & fitness consciousness & the rise of boutique fitness
- Belgium Fitness Services Market Outlook to 2027F By Type of Market (Organized Market, Unorganized Market), By Source of Revenue (Membership Fee, Personal Training), By Payment Method (Card, Cash, Bank Transfer, Digital wallet, Others), By Subscription Period (1 Month, 3 Month, 6 Month, 12 Month)
- Germany Fitness Services Market Outlook to 2027F driven by increase in health & fitness consciousness & innovation in fitness industry
- Bahrain Fitness Services Market Outlook to 2027F By Type of Market (Organized Market, Unorganized Market), By Source of Revenue (Membership Fee, Personal Training), By Payment Method (Card, Cash, Bank Transfer, Digital wallet, Others), By Subscription Period (1 Month, 3 Month, 6 Month, 12 Month)
- China Fitness Market Outlook to 2027F By Market Structure (Organized, Unorganized) By Revenue Stream (Membership, Personal Trainer, Supplementary Services) By Subscription (3 months, 6 months, 1 year, Others) By Gender (Male, Female)
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