How does SEO work? How can SEO Expert Dubai help you?

ByAmrina Alshaikh

Search Engine Optimization, or SEO, is the process of putting out content in such a way to improve and increase the quality and quantity of website traffic generated for your brand. In simple terms, it is how you optimize certain aspects for your content to reach a larger audience, and in turn, improve your clicks and sales on your website. SEO experts Dubai are easily accessible and can help you optimize your site in the best way possible.

Let us focus on the inner workings of SEO and how crawlers and spiders (don’t worry, these are just technical terms, not the actual insects) will find your site and bring it to the top.  

In addition to writing exceptional content and adding necessary keywords, adding a good Meta description with the same or similar keywords is a bonus to attracting a larger audience. There are certain parts to Search Engine Optimization to ensure its best usage, and they are:

Quality of Traffic

Attracting visitors may be quite easy,but attracting the right visitors to your site to ensure potential clients or customers is the right way to go. SEO experts Dubai will help you attract the right people to your site.

Quantity of Traffic 

Once you figure out how to get the right people to use your site, getting the number of engagements up is not very difficult. After reaching the first Search Engine Result Page (SERP), your work will get extremely easier.

Organic results 

It is no secret that paid ads will get their place on top. However, to ensure authenticity, working your way up organically and without paid ads will help you gain the trust of the people, and in turn, attract more of them.

There are many ‘Ranking Factors’ that Google has, to differentiate and list the results according to optimization. They are:

  • Link Authority Features of the Domain-level (Quality, quantity, and page rank of the domain)
  • Link Features of the Page Level (Quality of link sources, the rank of the page, etc.)
  • Content Features (Relevance, quantity, and modeling scores of your content).
  • Keyword Features (Uniqueness, relatability, and length of content)
  • Features of the Brand (Mentions, offline usage, press coverage and entity usage of the brand or domain under consideration)
  • Traffic and Usage data (Clickstream, diversity, browsers, etc. of the data mentioned in the domain)
  • Social Media Metrics (Retweets on Twitter, shares on Facebook, Google +1s, etc.)
  • Keyword Usage at the Domain Level (exact and partial keyword matches)
  • Keywords features at the Domain Level (Length, HTTP response time, etc. of the domain)

While these are the few metrics that are taken into consideration when optimizing your content, it is essential to know that SEO and other such mechanisms for your website are changing and evolving as we speak. There are experts in the field to do it for you, and over the years, the profession of SEO writers and experts has increased massively. To find such SEO Experts Dubai, type it on your search engine bar, and let it to the optimization for you and find you the best experts out there.