How does Salesforce Marketing Cloud resolve some primary marketing challenges?
The modern marketing landscape has seen an enormous shift, primarily due to the ongoing advancement of technology, shifting consumer demands, and changes in market trends. As a result, businesses have to face the complexities of dealing with such complex challenges.
These challenges, however, can be swiftly overcome using Salesforce Marketing Cloud. How so, you must be wondering?
Today, Cymetrix Software, a leading Salesforce Partner in India, will explain that in this article!
Let’s get started with a brief introduction to Salesforce Marketing Cloud!
What is Salesforce Marketing Cloud?
If you’re new to Salesforce, you must be wondering what Salesforce Marketing Cloud is- don’t worry, we’ve got you covered!
Alright- Marketing Cloud is a digital marketing platform that can help automate and personalize your marketing activities across multiple channels and devices. As a result, you can make every interaction with a customer count.
Whether you are looking to enhance your social media presence, personalize interaction across emails, or want to manage your audience and campaigns, Marketing Cloud is the perfect solution.
What are some common Marketing challenges faced by businesses?
We understand how frustrating it can be to deal with Marketing challenges. You keep investing your time, money, and efforts – only to see insignificant results. Here are some common marketing challenges- we have seen several businesses like yours face:
Delivering personalized experience to customers
In this digital era, the market has become highly customer-centric. Nowadays, customer reigns supreme, and the key to a successful marketing strategy is ensuring a personalized customer experience. Yet, it wouldn’t be an understatement to call it the most noteworthy challenge for businesses and marketers.
Generating leads and retaining existing customers
If you’re a business owner or a marketer, you must be aware that generating leads and retaining existing customers is a primary goal for marketing. However, increased competition, a lack of an effective marketing strategy or technology, and a failure to target the relevant audience – all contribute to one of the most daunting obstacles for modern businesses i.e., Generating quality leads and retaining existing customers.
Lack of trusted customer data
Do you know that 88% of marketers believe collecting first-party data should be the priority to understand customers and their needs? Whereas, one of the primary issues continues to be the lack of reliable customer data and the ability to handle or use this data for marketing.
Keeping up with market trends
As we mentioned earlier, the market continues to evolve at an alarming rate- which causes changes in trends, customer needs, and technology. Amid all these changes, planning an effective marketing strategy or optimizing the existing marketing strategy remains a primary marketing challenge.
Tracking and analyzing marketing campaigns
Are you aware – 40% of marketers say tracking ROI is a primary challenge, as per recent statistics? Though businesses are investing a massive portion to enhance their online presence, analyzing and monitoring marketing campaigns is another challenge.
Role of Salesforce Marketing Cloud in dealing with these challenges
Are you also suffering from such intricacies and finding it overwhelming? You need not fret! In our experience – Salesforce Marketing Cloud has proven to be an effective solution for such challenges. Let’s take a look and see how:
Salesforce Marketing Cloud for Personalization
Solution: Personalize customer experience and maximize customer retention
As mentioned above, personalizing customer experience and retaining customers are among the primary marketing challenges. Anyway, with Salesforce Marketing Cloud for personalization, that isn’t much of a challenge.
With reliable customer insights and AI-powered suggestions (powered by Salesforce Einstein), you can deliver personalized experiences to customers at multiple touchpoints throughout their customer journey.
What’s more? The idea of delivering a personalized experience makes customers feel special and induces them to come back for more. Hence, it helps maximize customer retention as well.
Salesforce Data Cloud or CDP (Customer Data Platform)
Solution: Provides reliable first-party customer data
What if I told you that Salesforce Data Cloud, or CDP, powers Marketing Cloud? So, it is the source of first-party customer data for Salesforce Marketing Cloud users.
In addition to this, it also helps unify scattered data among different clouds or sources and enables users to create a single source of truth. Therefore, marketers will always have reliable first-party customer data to make viable marketing decisions.
Einstein for Marketing Cloud
Solution: Keeping up with marketing trends
We have been working in this industry for a long time and understand how challenging it can be to keep up with changing market trends. Yet, with Marketing Cloud, you can access Einstein (Salesforce’s proprietary AI platform) and insights powered by Data Cloud.
So, what difference does it make? To be precise, these tools will enable you to leverage predictive analytics and make forecasts. By doing so, you can avoid risks, remain competitive, and even identify new business opportunities.
Salesforce Datorama or Marketing Cloud Intelligence
Solution: Tracking and analyzing marketing campaigns and ROI
Have you heard of Salesforce Datorama before? It is a marketing intelligence platform natively integrated into Salesforce Marketing Cloud. This tool enables users to turn AI insights into visual explanations. As a result, you spend more time taking necessary actions and less time analyzing data.
On top of this, Datorama will also empower you to create marketing dashboards and reports across multiple touchpoints with ease.
Marketing Cloud Account Engagement
Solution: Generate more quality leads
If generating leads has been a challenge for your business- you can say goodbye to it now! With an entire suite of powerful tools (Email Studio, Social Studio, Advertising Studio, etc.), generating leads will be a piece of cake.
Whether you need to build a landing page, target prospects through emails, interact with customers across social media or create ads that convert. Marketing Cloud will never disappoint, and your sales funnel will be brimming with qualified leads.
Key takeaway
In this dynamic world of marketing, where everything is constantly changing, a platform like Salesforce Marketing Cloud is like a blessing. Whether you are having trouble converting a lead, managing your campaign, or lacking first-party data to personalize your campaigns, Marketing Cloud is the one-stop solution for all your challenges.
However, the implementation and migration challenges can also be quite troublesome. So, it is best to collaborate with a trusted Salesforce Implementation Partner like Cymetrix. Don’t delay any longer – contact us now and start your Salesforce journey!
