How Data Science has helped Amazon become the leader in the World?
Data Science has immensely helped Amazon to become the Prime in the world. Amazon is a multinational technology company based in Seattle, Washington. The company specializes in e-commerce, cloud computing, digital streaming, and artificial intelligence.
Along with Google, Apple, and Facebook, this company is one of the Big Four technology companies. All of these companies rule the world because of INNOVATION. In contrast to any other company, it is always two steps ahead of the competition. Also read: DataTrained – One of the leading institutes in India that offers the best Data Science Course.
Data Science is used by Amazon in the following ways
Utilizes recommendation-based systems (RBSs)
This technology collects data from their customers (also known as Big Data). In terms of data, the more they have, the better it is for them.
This is because once it understands what the user wants, it streamlines the process and tries to encourage customers to buy the products. RBS finds and predicts the “rating” or “favour” a user would give to an item. Data science helps Amazon understand customer needs and instead of looking for similar products, it recommends them. This is done using the collaborative filter. As you search for products, build a profile of yourself. Using the collaborative filter, it offers you products that have purchased similar profiles.
Track the user to understand their mindset
It tracks almost everything – starting from your needs, what you have been looking for, what you will need in the future, your personal data (such as contact number and address) and through the address it also tries to understand the income level of the person or user, so that he can understand which products he should offer and which he should not. Also, study feedback habits.
Includes technical details (customs)
Amazon tries to understand the habits and time spent browsing each platform. The external database is also used. Amazon’s central data warehouse handles all of this.
Faster Shipping Process
Amazon has made the shipping process so much easier. Using the insights of big data analytics, it has reached a point where it can predict who will order what and when. This has improved the online shopping experience. Also read: Become a Data Scientist today – Enrol now at DataTrained.
The reason is that Amazon wants to deliver the products faster.
This is done by Predictive Analytics that helps ensure the correct items are in stock based on past shopping habits as well as social media analysis and weather forecasts. As a result, the products are delivered in no time.
