How Cloud Telephony Can Grow Your B2B Sales and Keep Your Business Competitive?

Today, consumers expect solutions tailored to their needs. 76% of B2B buyers expect more personalized service from solution providers. Due to today’s levels of competition, one has to keep up with rapidly changing customer expectations. The daunting question is how?  And the answer to this is cloud telephony. 

Cloud telephony is a Unified Communications as a Service (UCaaS) solution and is convenient, cost-effective, and customizable as well. Cloud telephony features like toll-free numbers, IVR systems, number masking, voice broadcasting, bulk SMS, etc increase customer satisfaction by giving you better management of business communications and lead generation. 

Ultimately, this boosts productivity and results. But how does this happen? Here’s how cloud telephony can grow your B2B sales and also keep you competitive.

Quicker Resolution In order to make an informed decision, B2B buyers research deeply about your offerings. The majority of buyers prefer to interact with sales representatives who take time to listen to their requirements and provide informed responses. 

Cloud telephony’s multi-level IVR facilitates this. Providing self-service options to callers, IVR enables them to reach the desired department and obtain clarification. Furthermore, the device automatically routes callers to a suitable agent based on their input via the keypad. All that is needed is a single touch.

The list does not end there. IVR systems can also be used to handle caller FAQs with pre-recorded messages. This can free up your agents from answering routine technical questions.

Connect with Targeted B2B leads at Low Costs

Cloud telephony enables seamless communication regardless of the location, size, or domain of your organization. It is consistent, reliable and of course competent. So, you do not need to employ extra staff for different shifts if your B2B operations involve multiple time zones.

Solutions like bulk SMS and voice broadcasting can deliver personalized messages. The messages can be scripted to perfection and highlight your company’s ethos and commitment to its core values.

This type of dynamic solution not only connects you with potential buyers quickly and also allows you to capture leads without spending a lot of money. Today, many B2B companies prefer bulk SMS campaigns and voice broadcasting campaigns over traditional marketing channels in order to get better results. 

Instant set-up is the best part of these solutions because it only takes a few minutes to upload your list of targeted B2B leads, record your message or type it, schedule, and you are done.

Helps Handle Bulk Orders and High Order Value

Since B2B companies are often involved in bulk orders and high order values, flexibility is key to seamless service. Also, there is a need for adaptability to changing business needs and customized solutions. All this is possible with cloud telephony, a hassle-free solution.

Reduced Operational Costs via High Accessibility and Portability

Cloud telephony is highly accessible and portable. No matter where you are, you can manage your B2B business communications. Because all you need is a stable Internet connection, and you’re good to go. 

It doesn’t matter if you are working from the home, office, on the road, in a cafe, or from a friend’s place. This kind of accessibility and flexibility lets you work with people all over the world at reduced costs.

Complete Data Security It does not matter whether you are a B2C or a B2B company; you are always vulnerable to disaster. And you can’t rely on traditional systems as they can crumble due to any external factors. However, you don’t have to worry about these in cloud telephony. All of the data is stored and backed up in the cloud. So, no matter whatever the situation is, one can access the data that is present in the cloud right from any device. All they need is internet connection and access to the server. 

Do you know that 94% of businesses have reported increased security after using the cloud? Yes, that’s how secure your data will be in the cloud. 

Final Thoughts

In today’s hyper-competitive business landscape, proactive customer service gives you an edge. And to build long-term relationships, B2B customer service representatives must offer immediate support. For all these needs, your business absolutely needs a cloud telephony solution. 

You can also capture leads with cloud telephony, close deals, boost productivity, and deliver stellar client experiences without spending a fortune.

Leading cloud telephony providers such as Office24by7 offer a 99.99% uptime guarantee which means you can enjoy business continuity and reduce the likelihood of missing a call. Contact Office24by7 today at +91 7097171717 or drop an email at sales@office24by7.com to help your business grow!