86 percent of everyday email traffic is trash or spam. This equates to nearly 400 billion spam emails being sent each day. This is a difficult scenario because, while spam is often phishing emails, legitimate emails might sometimes find up in the trash or spam folder, depending on the user\'s preferences.We\'ll go through ways to keep your genuine emails from ending up in the spam folder of the recipient\'s inbox.
- Avoid Spam Triggers
When you compose important emails, keep in mind that phishing phrases and spam triggers need to be avoided. Words like Member, Sale, Fantastic Deal, Act now! are a few examples of spammy keywords that get detected and blocked by your recipients’ spam filters. Phishing attacks usually use these words to create urgency and carry out identity theft.
- Be CAN-SPAM compliant
You need to follow the rules as listed below to maintain compliance if you are sending a commercial message to your customers:
- Do not use deceptive subject lines
- Use apt header information
- Use the correct location in your emails
- Embed an option to unsubscribe
- Honor unsubscribe requests promptly
- Identify the nature of your message clearly
- Create a Whitelist
In order to do this, send a personal email to all your stakeholders asking them to whitelist your domain. This will ensure that your emails don’t get sent to your recipients’ spam folders.
- Include a Text-Only version
HTML emails easily land up in the spam folder. To get through this, include a text-only version along with your email.
- Maintain a Good Image-to-Text Ratio
Maintain proper ratio and avoid emails with only images in them. Keep in mind to write a short description with every graphic.
- Use a Spam Checker
Utilize a spam-checking service if you broadcast emails regularly to a long list of clients. This will help you ensure effectiveness and will remove common errors in the email. A spam checker will decrease the chances for your email being marked as spam.
- Enable Email Authentication
Ensure that your domain is equipped with stringent email authentication protocols like DMARC, DKIM, SPF, and BIMI. These help keep your domain secure and safeguard your email channels from spoofing, phishing, and other email-based cyberattacks. Nobody can impersonate your domain and endanger the security of your brand when you use the correct email authentication protocols to boost security.
- Avoid Getting Blacklisted
If your server gets blacklisted, you won’t be able to send emails. Ensure that your domain has all authentication protocols implemented for it. This, in turn, will boost your organization’s security rating. In addition, you can make use of third-party checkers to regularly monitor whether you’ve been blacklisted or not.
Summing up, there isn\'t much that can be done to avoid getting flagged as spam. It\'s virtually difficult to control how emails are received, but you can ensure that you\'re following all best practices and keeping up with the newest email security advances.
EmailAuth helps you with the best email authentication tools to ensure the safety and deliverability of emails. It provides you with various free tools such as DMARC record checker, DKIM domain checker, SPF checker, etc. It is undoubtedly the best DMARC service provider in the industry.
Original Content Source :-https://dailybusinesspost.com/how-can-i-prevent-my-emails-from-going-to-the-junk-folder/