How Can Furniture Customization Software Help Brands Attract Digital Buyers?
“Trends come and go,” we all must have heard this statement many a time. Often, people consider that it justifies only the fashion industry. But the fact is that it is true even for the furniture industry. This industry has experienced a drastic change after the rise of eCommerce. Today, the way people buy furniture is different from the way it was done a year ago. Hence, furniture manufacturers and retailers need to stay competitive in this fast-changing world. Our furniture customization software is a solution to meet the changing trend.
As the advancement in technology happens as fast as the hat’s fall, by integrating furniture software on your website, you can fulfill all the concerns of changing trend. The software can help retailers attract new demographics, offer their potential customers the best shopping experience and value.
You ask how?
Let’s find out the answer below.
How can furniture customization software help in attracting more Digital Buyers?
1. Demand for Mobile eCommerce is Growing
With the expanding use of mobile phones, the demand for mobile eCommerce is growing steeply. Though the eCommerce industry has many trends that come and go, but eCommerce isn’t going anywhere. Stats say, by 2023, the annual revenue from global eCommerce sales is supposed to exceed $6.5 trillion.
When it’s about purchasing larger furniture pieces like beds or sofas, which are treated as a big investment, customers still prefer visiting the store. But they start their purchase process online by researching the products and then visit any furniture store.
Hence, to make a good profit in the coming years, retailers should move onto the internet. Your products need to be online, mentioning the prices, materials, shipping information, colors, dimensions, manufacturing details, and returns. And our furniture software is the best solution as the software has a mobile responsive layout that works across all devices seamlessly.
2. Buyers Expect More Personalized Experiences
Not just apparel, today, buyers are expecting more personalized experiences even for the furniture. Customers expect that brands should anticipate their requirements and offer relevant suggestions on products before they contact those brands. The interest for personalization is spreading roots with every passing year. Hence, brands must accumulate as much data as possible about their potential customers regarding location, demographics, social media behavior, online searches, purchase history, etc.
With this, the use of the software comes into the picture. Our custom furniture design software is one of the best CAD for furniture design. It has different in-built features allowing customers to design their unique furniture from the comfort of their home. They can select color, design, material, size, and whatnot. Thus, it will give them the best shopping experience.
3. Shopping Will Get More Social
Social shopping isn’t a newbie in the world of fashion. In the upcoming years, shopping experiences will become more streamlined, personalized, and omnichannel. It is expected that more shopping can be done through social media. If we consider the stat, around 43% of global shoppers research products online via social networks.
In 2020 and beyond, we can expect shoppers to become more comfortable with making purchases via visiting social media platforms. Hence, as a furniture retailer, you need to make sure that you are ready to accept the orders via social platforms. Also, a worthy mention is that if your customers have already created their furniture piece on your website, they can share their unique designs on various social media platforms. The software has an in-built sharing option. Consequently, your brand gets more recognitions because of that person’s feed.
The call is yours
If you are a furniture retailer or manufacturer who hasn’t yet shifted their interest towards embracing the latest trends, then make sure you are doing it now.
iDesigniBuy’s furniture customization software is the best software to boost your brand’s sales.
Contact us to get the furniture software now.
