How Augmented Reality Transforms the Hospitality Industry

ByArpitha B r

 

Hospitality industry is adapting new technologies to give better customer experience. Nowadays augmented reality (AR) and virtual reality(VR) is reshaping the hospitality sector. Modern technology is being adopted by the hotel sector because of increased competition and the need to stand out.

The hospitality business uses augmented reality technologies to create immersive and interactive consumer experiences. According to reports, the hospitality sector is anticipated to reach $5.73billion by end of 2027.

How AR is used in Hospitality industry

AR can give lot of information to the customers at all the time of the day improving their experience. In hospitality sector, AR has two uses: as a front-of-the-house application and as a back-of-the-house application combined with other technologies, such a mobile EAM CMMS application.

There are multiple augmented reality app development company that are competing in the market to develop several apps for hospitality industry.

Some of the AR Trends in Hospitality industry

1.Improved guest experience

Visitors may enjoy a more immersive and participatory experience with AR. Before making a reservation, hotels and resorts are employing AR to offer virtual tours of the rooms and amenities. This enables potential visitors to thoroughly investigate the venue and make wise decisions.

 By offering virtual tour guides, information about local attractions, and interactive features to occupy and engage tourists, AR may also improve experiences while visitors are on-site.

2. Staff training

AR can make employee training procedures more efficient. Employees can practise customer interactions in a simulated environment with learning procedures, understanding equipment handling, and utilising AR applications.

This not only contributes to higher service quality but also takes less time and money than traditional training.

3. Augmented dining

AR can improve the dining experiences in variety of ways. Restaurants can use AR menus, where customers can view interactive 3D models of dishes, see ingredients, and even get dietary information or reviews from other patrons. AR can also be used to display entertaining content or visuals during meals, turning an ordinary dining experience into something more memorable.

4. AR-based Marketing

AR can be used by the hospitality industry to create innovative and interesting marketing campaigns. AR advertisements can offer engaging interactions that tempt potential customers to learn more about the hotel’s amenities, services, or surrounding activities, boosting brand recognition, and encouraging direct reservations.

5. AR Gaming

AR-based games and activities are employed to entertain guests and encourage exploration within the hotel or resort. This gamification approach can create a more enjoyable and memorable experience, increasing guest satisfaction and brand loyalty.

6. 360-degree view of hotel

To make the booking process quick and easy, many hotels, resorts, and independent websites now offer a 360-degree view of their rooms, properties, and numerous facilities. All information regarding the rooms’ dimensions, costs, features, and so forth, is readily available.

Benefits of AR for Hospitality industry

  • Hotels and resorts may exhibit their facilities and amenities in a more enticing way by providing virtual tours and interactive material. Direct booking conversion rates may rise as a result, bringing in more money for the company.
  • AR provides personalized recommendations based on guest preferences and behaviour. This level of personalization enhances the guest’s stay, making them feel valued and catered to.
  • Visitors can navigate considerably more easily inside huge hotel or resort complexes with augmented reality wayfinding technology. By lowering the likelihood of visitors being lost and reducing the need for staff help, this frees up resources for other projects.
  • AR language translation features assist international travellers by translating signs, menus, and other written content into their preferred language. This fosters better communication and eliminates language barriers.

The advantages for the hospitality sector are likely to grow even more as AR technology develops. AR offers a wide range of benefits that can have a substantial impact on the business of hotels and resorts, from guest satisfaction and revenue development to operational efficiency and brand improvement.

Sapizon Technologies is a leading AR VR app development company that develops apps for various industries.