Helpful Tips to Attract Consumers to Your Shopify Store

Bytomy

Shopify is an e-platform that allows people to set stores on the internet and sell merchandise. The platform is user-friendly and the startup cost is low. You designed and set a stunning Shopify store, but shoppers don’t visit as expected. Below is a handful tips that can attract consumers to your Shopify store.

Perform SEO

To promote the Shopify store, initiate the search engine optimization process. People use search engines like Bing or Google to search for a specific product or service. Therefore, you need to optimize the Shopify store, so it can appear on relevant searches and drive qualified leads. 

  • Keyword optimization – Integrate the correct keywords on-page content to appear on relevant searches. Conduct keyword research to find the relevant and popular search terms people use. There are keyword research tools that can help you in preparing a list. Concentrate on long-tail keywords including more than three words. They are better as they bring more qualified leads. Long-tail keywords define the search intent clearly, so when they check your store, they are possibly prepared to convert or buy. Avoid keyword stuffing because it can badly impact your SERP!
  • Title tag optimization – Both are crucial elements that are accounted for in search algorithms, so optimize them. The title tag is visible to searchers in the result when your link appears. Google and seekers use the title to decide if the page is relevant or not. Integrate the primary keyword at the start of the title and stick within the 60-character limit.
  • Meta Description optimization – A short blurb below the title tag is the Meta description that defines the page content. A preview or a summary is revealed for users to identify what to expect on the page. Use the major keyword in the Meta description and stay within 155 characters to enhance the results. 
  • Loading time optimization – Website loading delays can push away potential customers. They leave your website and shop at your competitor’s store. Check the load time of your site using Google PageSpeed Insights. You get an idea of your site’s loading speed and identify what action to take for driving better results. 

Use PPC or Google Ad for reaching high qualified leads

You can use Google Ads Automation App for Shopify from PromoNavi. All the ad stages ranging from keyword research to ad creation to ad optimization are all performed automatically. The app is highly capable to reach your target audiences on Google. Thus, increase sales!

Paid or Pay-per-click ads are helpful to promote your new Shopify store quickly and efficiently. PPC ads appear on top of SERPs just above organic listings. For every one dollar spent on Google Ads, you can earn two dollars. Even for creating ads, you need to do keyword research and then bid for placement. 

Bid means how much you approve to pay Google if someone clicks on the ad. The bid amount [quality score] will decide the ad placement. The quality score [QS] includes click-through rates, ad relevancy, etc. Ad, which is highly relevant to the keyword, gets high QS. 

Promote on social media

Social media advertising also helps to reach target audiences. There are myriads of platforms to reach interested audiences like Twitter, Facebook, Instagram, Pinterest, and LinkedIn. Ensure to use quality visuals, different ad formats, as well as monitor and tweak ad performance to maximize investment.