Helpful Tips for Selling Merchant Services

ByManoj Bhatt

There are many different merchant services available, and it can be very confusing for your customers to try to make sense of them all. Luckily, at 1st Merchant Advance we take the time to explain merchant services thoroughly so that our clients fully understand everything about payments processing. If you want to be successful selling merchant services like us, here are some helpful tips:

  • Explain the Terminology – It’s important to take time and explain all of the terminology that goes along with merchant services. For example, explain what a ‘merchant account’ is versus a ‘gateway’. You should also explain payment processing terminology like ACH payments and how credit card transactions work. Be sure to get into as much detail as you can and your clients will be pleased with their increased understanding.
  • Help Your Clients Choose the Right Plan – The first step to selling merchant services is for merchants to choose a processing plan that’s right for them. We at 1st Merchant Advance always recommend checking out our low-cost plans, which you can learn more about here. We also recommend taking the time to explain interchange fees and processing costs so that your clients can make more informed decisions on what they should choose.
  • Explain Proprietary Terminology – It’s important to familiarize yourself with 1st Merchant Advanced’s products and services, as well as those offered by other companies in the industry. By doing so, you’ll be able to explain the terminology properly and make the process as clear as possible. You should also refer your clients to this blog post if they have any questions about merchant services.
  • Make Sure Your Clients Are Informed – This is another area where we excel at 1st Merchant Advance. We go out of our way to make sure that our clients are always informed about the latest deals in the industry. We send out newsletters, hold seminars and offer promotional materials to help merchants save money on credit card processing costs.
  • Help Your Clients Stay Competitive – The last step when selling merchant services is making sure your customers stay competitive in their respective industries. There are lots of different ways to do this, such as taking out newspaper ads or starting a blog. You could also find ways to get your clients more online exposure through increased web presence and increased social media activity. Just be creative and use all of your resources.

If you want to increase sales in your business, selling merchant services is a smart move to make. By following the tips outlined above, you’ll have a good idea of how to go about selling merchant services. However, there’s no one-size-fits-all approach to doing this successfully. You may have to try a few things before you find a strategy that works for your particular business model.

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