Guide to Hiring the Best Graphic Designer
Every successful business has a well-planned strategy that helps to create a positive brand image. Graphic designers are an essential part of this strategy. They add visual appeal to your business. These creative experts use design elements (images and typography) to convey service and brand value to your prospective clients and create an effect.
With a myriad of professional graphic designers in New York, it might be challenging to pick the best. To help you with your search, we have put up a guide. Continue to read to discover essential factors you must consider during the hiring process.
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Determine Your Goals
Before you search for an advertising designer in New York, take some time to define your goals. What is your expected outcome of the project? Finding the answer to this question will make it easier for you to work with the designer. Moreover, it also ensures that the result is as per your expectations.
Before you schedule your first appointment with a graphic designer, we recommend creating a brief about your business. It must include critical information about your brand, including,
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Company details
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Project objective
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Qualification
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Deadlines
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Reference
The more information you give to the graphic designer, the better proposal they will be able to offer you.
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Get an Insight about the Required Skills
One of the essential steps of establishing your branding goal is to map out the changes you want to make and the skills required to execute them. Before you start reviewing the proposals, you must have a basic understanding of the graphic design world and skills relevant to your project. It will ensure a much smoother interview and hiring process.
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Will the candidate be required to take photographs, or will stock images be incorporated into the project?
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Will the artwork be created in Visual Studio or Adobe Illustrator?
Set a Budget
Now that you have determined your project goals and the skills required to accomplish them, it’s time to set a budget. It will help you narrow your search and allow the graphic designer to be realistic about what they can offer.
As important as the budget is, don’t settle for the lowest bidder. The most affordable option might not be the best choice. Be realistic about your budget and choose wisely.
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Check Out Their Portfolio but Look Beyond It
One of the essential steps in hiring a professional graphic designer in New York is to have a glimpse at their design portfolio. Many designers have their portfolios published on their websites.
The design portfolio will help you to comprehend the creativity and quality of the designer’s work. It will give you an idea of whether they are the right fit for your project or not. While exploring their sample, discuss their inspiration. Ask them random questions to understand their creative process. For instance, you can present them with a problem unique to your business and ask for assistance.
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Request for Trial Design
Have you shortlisted more than one candidate and are struggling to hire a remote graphic designer in New York? Request them for a trial design to help you make a choice.
The trail design can be anything from a business card to a brand logo. It will give you an insight into whether the graphic designer is able to understand your company’s vision and your personal preference.
A key point to remember is that you might be required to pay for the trail work. Thus, if you are on a strict budget, make this decision wisely.
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Brief Them about Your Brand and Target Audience
While you know your brand value and what sets it apart from the competitors, your candidate might not be well-versed with the same. It is challenging for graphic designers to design anything for you if they are unaware of your vision and the audience you are trying to connect to. Thus, we recommend briefing them about your brand and targeted audience before your hire them or ask for a trial design.
Wrapping Up
A graphic designer can take your business to new heights. They will assist you in creating a powerful and remarkable brand value. However, the key is to find a graphic designer who understands your vision and meets your requirements. Consider the points shared above to make a decision. Expert’s advice is to look beyond their skill set and judge them on their creativity.