Google SEO Strategies 2022
In the post-COVID 19 eras, small and medium-sized companies are using local SEO to both improve their online presence and increase the number of customers who visit their brick-and-mortar locations. As the number of people searching on their mobile devices grew, so did the need for local Sydney businesses to have a presence on Google Maps and to improve SEO services in Bristol.
So we compiled the most recent local SEO stats to assist Australian businesses to stay on top of the current trends and better appreciate the importance of data-driven local SEO services in Bristol.
Every month, Google Search users visit 1.5 billion physical places.
People search for local businesses on Google roughly 1.5 billion times a month, according to recent research. As a result, consumers aren’t simply looking for local companies online; they intend to go there in person.
Nearly half of all Google queries have a local focus.
It’s important to note that almost half of all Google queries are tied to a specific area. More than 1.6 billion of the 3.5 billion daily Google searches contain a local search intent.
84% of “Near Me” queries are conducted through mobile devices.
In recent years, local search has grown quite popular. Over 84% of all mobile search traffic was covered by “Near me” queries. A 500% increase in local searches in the last two years alone suggests the necessity for a strong local SEO approach in 2022. SEO Agency Glasgow
According to a recent study, 97% of consumers use Google to find a local company.
Search engines like Google and Maps are used by most individuals searching for local businesses. In addition, 54 percent of respondents use Google to look for local companies once a month, and 12 percent use it daily.
Many local companies have not yet claimed their Google My Business page.
With the help of Google Maps and My Business, small and medium-sized enterprises can get their products and services in front of potential customers. Brands in Australia who have not yet claimed their GMB listing are losing out on valuable possibilities to interact with their target audiences online.
76% of individuals who do a local search then go to a shop.
About 76 percent of buyers who research a company online visit it in person, according to research. Because of this, you might lose out on income opportunities in Australia if you don’t take use of local search exposure and local SEO Glasgow
8.30% of Google’s mobile inquiries are location-based.
30 percent of mobile traffic is tied to location, which represents an increase in mobile search. SEO initiatives and mobile-friendly websites, on the other hand, should reap the benefits of this large organic traffic.
Local business searches account for 24.4 percent of all visitors to the top-ranking site
As a matter of fact, it’s nearly a given that consumers place higher faith in websites that appear on the first or second page of Google search results. Local searches provide for up to 24 percent of all organic traffic to the top-ranked websites. If you want to ensure that your local SEO Glasgow plan succeeds, you must also devote time and resources to continuous SEO efforts.
More than six out of ten people don’t want to do business with a company that isn’t accessible online.
61 percent of online clients refuse to buy from firms if they can’t discover them on the internet. As a result, a customized local SEO campaign can compete with bigger enterprises in the local search market and turn visitors into customers.
The majority of “Near Me” searches result in an actual visit.
“Near me“ searches have a big impact on local SEO since more than half of “near me” searches lead to local visitors. Brick and mortar companies may also profit from near me searches by taking advantage of mobile search traffic and increasing their exposure in local searches.
When it comes to buying a product, more than 86% of shoppers look at internet reviews.
An eCommerce site depends only on high-quality photographs, extensive descriptions, and user evaluations, unlike a brick-and-mortar business. As a result, more than 85% of consumers check product reviews before making a purchase.
That implies you need to encourage customers to post favorable reviews in order to keep the cycle going and influence the purchasing choices of new customers.
43% percent of shoppers do product-related searches while in-store.
Even at a brick-and-mortar shop where the goods is on display, 43 percent of buyers use Google to double-check their purchase. This is especially true in the IT industry.
Make your company accessible via local SEO so you can assist clients till they make a purchase, in general, we propose this strategy and help you in SEO agency Bristol.
86 percent of Americans use Google Maps to discover local businesses, according to a new survey.
With the aid of Google Maps, consumers can explore their towns and discover local businesses with ease. When it comes to finding local companies, as many as 86% of consumers depend on search engines like Google and Google Maps to discover them.
Every week, around 30 percent of consumers search for local retailers.
Almost 30 percent of internet users search for local businesses, cafés, and tourist attractions every week, even if they don’t intend to buy anything. You may, however, use word-of-mouth advertising to get new clients and expand your internet presence.
Conclusion
Local SEO’s ability to generate organic traffic and revenue is now greater than ever before. Data-driven and dependable local SEO strategies must be streamlined in order to succeed. People are increasingly using Google Maps and other local search tools to identify companies and make purchasing choices.
Small and medium-sized enterprises may also benefit from a customized and growth-oriented SEO approach. Find out how we can help your company thrive by contacting our SEO experts now and in many other things such as Web Development Bristol.
0