Google BERT Update – What it Means

Google announced what they called the most important update in five years. The BERT update impacts 10% of search queries. What is BERT and how will it impact SEO?

BERT is a Major Google Update

According to Google this update will affect complicated search queries that depend on context.

This is what Google said:

“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

https://www.searchenginejournal.com/google-bert-update/332161/