Global Multi-Touch Marketing Attribution Software Market was valued at US$ 909.57 Mn in 2019 and is expected to reach US$ 2120.0 Mn by 2027, at a CAGR of 12.85% during a forecast period.
The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.
The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding Global Multi-Touch Marketing Attribution Software Market dynamics, structure by identifying and analyzing the market segments and project the global market size.
Further, the report also focuses on the competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address the question of shareholders to prioritizing the efforts and investment in the near future to the emerging segment in the Global Multi-Touch Marketing Attribution Software Market.
The multi-touch marketing attribution software market’s major growth factors are increasing the number of marketing channels to reach end customers and growing focus of enterprises to optimize marketing spend. However, inconsistent historical data formats and constantly changing regulatory environment across the globe may hinder the growth of the multi-touch marketing attribution software adoption.
SMEs segment to grow at the fastest CAGR throughout the forecast period. Small and Medium-Sized Enterprises have been mostly relying on the manual process of prospecting customers through social media, web, and other interfaces. These enterprises typically communicate through mass mailing the content to the entire set of databases and thereafter taking subsequent follow-ups.
The Telecom and IT segment are leading the market during the forecast period. Enterprises in the telecommunications and IT vertical are aiming at effectively targeting new users and decreasing the attribution rate of the current customers. They are emphasizing on implementing effective marketing campaigns to upsurge its subscriber base and so are targeting users via different online channels.
Region-wise, North America is dominating the multi-touch marketing attribution market. North America is expected to be the most encouraging region. The region has an extensive presence of key industry players offering multi-touch marketing attribution solutions, and its financial position permits it to invest primarily in the leading tools and technologies for effective business operations.
Recent development: In October 2018, Adobe acquired Marketo, one of the leading B2B marketing engagement platform suppliers. This acquisition aided Adobe to offer a combination of Adobe Experience Cloud’s analytics, personalization, and content capabilities with Marketo’s lead management, account-based marketing, and revenue attribution technology to its consumers.
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Scope of Global Multi-Touch Marketing Attribution Software Market
Global Multi-Touch Marketing Attribution Software Market, By Component
o Integration and Implementation Services
o Advisory Services
o Support and Maintenance Services
Global Multi-Touch Marketing Attribution Software Market, By Deployment Type
Global Multi-Touch Marketing Attribution Software Market, By Organization Size
• Large Enterprises
Global Multi-Touch Marketing Attribution Software Market, By Vertical
• Fast Moving Consumer Goods and Consumer Packaged Goods
• Computing Products and Consumer Electronics
• Telecom and IT
• Banking, Financial Services and Insurance
• Media and Entertainment
• Travel and Hospitality
Global Multi-Touch Marketing Attribution Software Market, by Region
• North America
• Asia Pacific
• Middle East and Africa
• South America
Key players operating in Global Multi-Touch Marketing Attribution Software Market
• Visual IQ
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