Global Hard Seltzer market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD 18 Bn by 2028 – Ken Research
What Is The Size Of Global Hard Seltzer Industry?
The Hard Seltzer Market is largely driven by increasing adoption of western culture coupled with rising preference for flavored alcoholic beverages among young consumers.
Rising consumption of carbonated beverages along with the increasing preference for hard seltzer beverages for their low-calorie and enhanced taste among millennials is likely to propel the growth of the Global Hard Seltzer Market.
The Global Hard Seltzer Market faces challenges due to the stringent regulations laid by governmental bodies on hard seltzer products.
The high custom duties and excise duties limit coupled with tax policies laid on the import and exports of seltzer beverages may hinder the growth of the market.
The COVID-19 pandemic drastically impacted the Hard Seltzer Market owing to the strict lockdown impacted the import and export, the manufacturing process of hard seltzer as well as the limitations on social gatherings in the initial stage have dropped the demand for hard seltzer. In the second stage, the demand for hard seltzer rose significantly as hard seltzer drinks were easily available on e-commerce channels like Drizly, Minibar, and others. Moreover, the outbreak impacted the consumption pattern of alcoholic beverages among consumers and increased the demand for low-calories, low-alcohol-content beverages among consumers, which has benefitted the growth of the Global Hard Seltzer Market.
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Global Hard Seltzer Market By Abv Content
The Global Hard Seltzer market is segmented by ABV Content into ABV Less than 5% and ABV More than 5%. ABV more than 5% segment held the largest share of the Global Hard Seltzer Market by type in 2022, owing to the growing trend of moderation among consumers.
The change in drinking patterns and rising focus on health and wellness along with the increasing number of consumers wanting to cut down on alcohol has boosted the demand for low-alcohol content beverages like hard seltzer, which is anticipated to fuel the demand for the segment in the Global Hard Seltzer Market.
Global Hard Seltzer Market By Flavor
The Global Hard Seltzer market is segmented by Flavor into Lime, Berries, Pineapple, Grapefruit, Orange and Others.
The lime segment accounted for the largest share of the Global Hard Seltzer Market in 2022, attributed to increasing consumer preferences for sour and fruity flavors in alcoholic beverages.
The increasing company focus on the innovation of new flavors including lime flavor hard seltzer in the market to fulfill the demand of consumers coupled with the rising popularity of citrus-flavored hard seltzer like lime among the young population, is anticipated to aid the growth of the segment in the Global Hard Seltzer Market.
Global Hard Seltzer Market By Packaging Type
The Global Hard Seltzer market is segmented by Packaging type into Bottles, Cans and Others.
Cans segment accounted for the largest share of the Global Hard Seltzer Market in 2022, owing to its lightweight and easy-handling packaging?
The increasing preference for less bulky, lighter packaging, and readily recyclable packaging among manufacturers as well as packaging which also saves transportation costs and saves shelf space is anticipated to boost the demand for the segment in the market.
Global Hard Seltzer Market By End-User
The Global Hard Seltzer market is segmented by End-User into Consumers and Commercial.
Consumers segment accounted for the largest share of the Global Hard Seltzer Market in 2022, attributed to the increasing popularity of strong carbonated drinks with low-alcohol content and a variety of flavors.
Rapid urbanization and an upsurge in disposable income, adoption of western culture along with the change in lifestyle and drinking patterns, and rising demand for low-calorie, less sugar alcoholic beverages among consumers, is likely to boost the demand for the segment in the Global Hard Seltzer Market.
Global Hard Seltzer Market By Distribution Channel
The Global Hard Seltzer market is segmented by Distribution Channel into Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores and Others.
Supermarkets/hypermarket segment accounted for the largest share of the Global Hard Seltzer Market in 2022, due to the high customer reach, wide availability of different brands in one place, a large consumer base, and the capacity to hold multiple users simultaneously.
The availability of different flavors and brands of hard seltzer in supermarkets or hypermarkets along with the increasing preference of consumers to shop for hard seltzer in supermarkets due to huge discounts and offers is likely to propel the growth of the segment in the market.
Global Hard Seltzer Market By Geography
The Global Hard Seltzer market is segmented by geography into North America, Europe, Asia- pacific and LAMEA.
North America region accounted for the largest share of the Global Hard Seltzer Market in 2022, owing to the rising consumer awareness regarding hard seltzer and the presence of major brands in the region.
Easy availability of international brands of hard seltzer in the region coupled with the increasing number of manufacturers promoting their products and introducing new products in the market, is expected to augment the growth of the region in the Hard Seltzer Market.
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Key Topics Covered in the Report
- Snapshot of the Global Hard Seltzer Market
- Industry Value Chain and Ecosystem Analysis of the Hard Seltzer Market
- Market size and Segmentation of the Global Hard Seltzer Market
- Historic Growth of the Overall Global Hard Seltzer Market and Segments
- Competition Scenario of the Hard Seltzer Market and Key Developments of Competitors
- Porter’s 5 Forces Analysis of the Global Hard Seltzer Industry
- Overview, Product Offerings, and Strategic Developments of Key Competitors
- COVID-19 Impact on the Overall Global Hard Seltzer Market
- Future Market Forecast and Growth Rates of the Global Hard Seltzer Market and by Segments
- Market Size of Application/End-User Segments with historical CAGR and Future Forecasts
- Analysis of the Hard Seltzer Market in Major Regions
- Major Production / Consumption Hubs in the Major Regions
- Major Production/Supply and Consumption/Demand Hubs in Each Region
- Major Country-wise Historic and Future Market Growth Rates of the Total Hard Seltzer Market and Segments
- Overview of Notable Emerging Competitor Companies within Each Major Region
Major Companies Mentioned in the Report
- Anheuser-Busch InBev
- White Claw Seltzer
- The Boston Beer Company
- San Juan Seltzer
- Hard Seltzer Beverage Company, LLC
- BON V!V
- THE SMIRNOFF CO.
- Blitz-Weinhard Brewing Company
- Molson Coors Beverage Company
- Corona Seltzer
Notable Emerging Companies Mentioned in the Report
- Heineken
- Pursue Hard Seltzer
- Sonic Hard Beverages
- The Coca-Cola Company
- Mode
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report
- Hard Seltzer Producers
- Spiked Seltzer Producers
- Alcoholic Beverages Manufacturers
- Hard Sparkling Water Manufacturers
- Alcoholic Beverages Companies
- Carbonated Drinks Companies
- Suppliers of Packaging Materials (Suppliers of Bottles, Corks)
- Food Regulatory Authorities
- Alcoholic Beverages Regulatory Authorities
- Government Ministries and Departments of Alcoholic Beverages
- Investment Banks and PE Firms Focused on Alcoholic Beverages Industry
- Potential Entrants into Alcoholic Beverages Industry
- Beverages Research and Development Associations
- Investment Banking & Financial Institutes
- Research & Development Institutes for Alcoholic Beverages Sector
- Investors in Hard Seltzer Start-ups
- Investors in Alcoholic Beverages Start-ups
- Environmental Regulatory Bodies
- Packaging Equipment Manufacturers
- Government & Food Safety Regulations
- Caffeine Producers
- Sweetener Producers
- F&B Marketing Agencies
- Government Departments for Food Standards
Period Captured in the Report
- Historical Period: 2017-2021
- Forecast Period: 2022E-2028F
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