Global Baby Care Product Market Analysis, Insights and Forecast 2023-2029
The global baby care products market size was valued at USD 204.75 billion in 2021 and USD 215.13 billion in 2022. The market is expected to reach USD 331.92 billion by 2029 with a CAGR of 6.4% during the forecast period. Growing demand for high-quality diapers, cosmetics, and baby foods that doesn’t harm baby’s skin is set to act as driving force for the market growth. Increase in working mother populace impacted the sales of baby care kits in 2021. Fortune Business Insights™ shares this information in its report titled “Baby Care Products Market, 2022-2029.”
COVID-19 Impact:
Shutdown of Supermarkets and Hypermarkets During Pandemic Affected Market Growth
The COVID-19 pandemic led to the shutting down of supermarkets and hypermarkets due to restrictions. Supply chain disruptions in the personal care industry, international trade restrictions, and the closure of manufacturing facilities significantly lowered the product manufacturing and consumption rate globally. The global pandemic has resulted in fewer birthrates, negatively impacting product sales. The pandemic negatively impacted the sales of many companies such as Johnsons & Johnsons, Procter & Gamble, and Kimberley Clark.
Segments
Cosmetics & Toiletries to Lead as they are Easy to Use and Effective
On the basis of the product type, the market is divided into baby cosmetics & toiletries, baby food, baby safety & convenience, and others. Cosmetics & toiletries segment is anticipated to dominate as these products are simple to use and offer an efficient way to deal with dryness, infections, and diaper rashes. Increase in number of young parents who are concerned over the safety of babies is one of the major factors driving the segment growth.
Infants Segment to Lead as Baby Care Products Help in the Prevention Various Infections
Based on end-user, the market is segmented into toddlers and infants. Infants segment is fastest growing segment as baby care kits protect babies from all kinds of infections, thus boosting the product demand, particularly for infants.
Offline Channel to Lead the Segment due to Increasing Number of Stores and Markets
Based on sales channel, the market is divided into online and offline. Offline segment is expected to have a major part due to increase in the number of supermarkets, hypermarkets, and specialty stores in various locations leading to encouragement of offline sales in the year 2021. The online sales channel is also set to have significant growth due to easy availability of products to choose from, detailed information about the product, and home delivery services.
Geographically, the market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage
The report provides a detailed analysis of the top segments and latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market’s key players.
Drivers and Restraints
Inclination Toward Organic and Natural Baby Products to Drive Product Expansion
Increasing adoption of organic and natural baby products baby care products is anticipated to drive the baby care products market growth. These products are made from safe ingredients that doesn’t cause any harm and side effects. Over the past few years, several diaper brands have raised awareness for natural and organic advantages of cotton diapers by introducing new products containing organic ingredients. Parents prefer organic products as they don’t have any chemicals or preservatives for the baby’s delicate skin and hair.
However, usage of chemicals in baby products can lead to various health problems, which is projected to obstruct market growth.
Information Source: https://www.fortunebusinessinsights.com/baby-care-products-market-104267
